Act of Functional Appropriation, Sovereign Adscription, and Operational Legitimation of Commercial Assets — Eonminu

byMauro Rojas Published:

DECLARATION OF AUTHORSHIP, INTELLECTUAL AND INDUSTRIAL PROPERTY, INTELLECTUAL AND INDUSTRIAL AUTHORITY, EXCLUSIVE OWNERSHIP, SYMBOLIC PROTECTION, AND SOVEREIGN REGISTRATION OF COMMERCIAL ASSETS

Version 1.0
Denomination: Eonminu
Type of Asset: Commercial Brand / Commercial System
Date of Issuance and Activation: January 11, 2025
Date of Official Publication: January 29, 2025
Issued by: Mauro Rojas

🛡️Nature: Legal Self-Determination • Asset Protection • Functional Legal Application
🌑Lunar Phase: New Moon in Aquarius


This record is declared permanent, imperishable, and binding at a supraterritorial scale. It is recognized as a foundational act inscribed within the Living Legal System of the Autonomous Capital Jurisdiction — JCA , under principles of functional neutrality, self-determination, and symbolic sovereignty. The validity of this adherence is neither dependent upon nor subordinated to state or conventional systems.

Symbolic sovereignty is declared over all signs, symbols, and narratives linked to this brand, recognizing them as legitimate, operational, and protected functional assets within the Living Legal System of the Autonomous Capital Jurisdiction — JCA.

Interpretation, evolution, and reproduction of its symbolic components are subject solely to the jurisdictional authority of its creator, without subordination to external or conventional normative systems.


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I, Mauro Rojas, a living and sovereign man of full right, pre-juridical, pre-legal and pre-state, legally self-determined and in exercise of my private jurisdiction pursuant to the legal principles documented since 2022, hereby establish:


I. ORIGIN AND PURPOSE STATEMENT

In the exercise of functional self-determination and under the doctrinal framework of Ius Universalis, the sovereign affiliation of the commercial brand named “Eonminu” to the Autonomous Capital Jurisdiction — JCA, is hereby declared, as an act of symbolic, functional, and economic shielding.

This brand is not limited to being a distinctive sign. It is declared as an autonomous commercial system, with its own identity, functional purpose, and verifiable traceability.


II. IDENTIFICATION: NAME AND CHARACTERISTICS

ASPECT / FACTOR DETAILS
Brand Name Eonminu
Slogan / Commercial Motto
  • Laboratorio de marcas
  • Brands laboratory
    		•
    Writing Modes Capital first letter. All lowercase. ALL CAPS.
    Integrated Distinctive Components Recursive imagotype. Root isotype. Logotype. Secondary and derivative isotypes. Complementary iconographic symbol system. Official color palette.
    Social Media Presentation
  • Impulsamos el crecimiento de tu negocio construyendo autoridad de marca en el escenario digital.
  • We drive your business growth by building brand authority in the digital scenario.
    		•
    Registered in State System Yes
    Registration Status SENADI - National Secretariat for Intellectual Rights, Ecuador
  • Resolution: SENADI_2019_RS_20751 — [Date: Monday, November 25, 2019]
  • Title: SENADI_2020_TI_6848 — [Date: Thursday, April 2, 2020]
    		•
    Registered Denomination Eonminu brands laboratory [PLUS DESIGN]
    Note: This brand is declared as a functional asset with industrial sovereignty affiliated to the JCA, regardless of its status in state systems.



    III. OPERATIVE ARCHITECTURE OF THE BRAND

    FIELD DETAIL
    Application Format
  • Structural hybrid: digital, physical.
  • Capable of operating in in-person, virtual, and supraterritorial environments.
    		•
    Functional Nature
  • Market-building and strategic architecture system, operating as a creative nucleus for integrated commercial ecosystems. It develops its own portfolio and propels business growth across various industry sectors at a supraterritorial scale.
  • The brand “Eonminu” is not limited to visual communication, commercial identity, marketing, or advertising. It is established as an operating system for the creation and management of high-projection commercial structures—from ideation to implementation.
    		•
    Operative Purpose
  • To design, produce, develop, and promote commercial systems by strengthening brand presence with strategic reach and authentic narrative.
  • Its goal is to empower brand visibility across multiple business disciplines, generating functional and replicable models that integrate art, marketing, finance, law, comprehensive communication, and strategic business architecture.
    		•
    Integrated Disciplines Business architecture. Commercial law and legal development. Technological development. Financial design. Agro-industrial development. Product design and development. Franchise construction and expansion. Intellectual property development. Digital asset construction. Intangible asset design and development. Visual communication. Comprehensive design. Branding. Integrated communication (executive, commercial, advertising). Integral marketing.
    Operational Launch
  • Date: Friday, November 11, 2005
  • Initial economic activities: Illustration. Corporate identity redesign. Editorial design. Advertising design.
    		•
    Target Segment [Summary] Eonminu targets companies and organizations seeking to transcend brand presence and achieve market leadership. It serves those who invest intelligently in communication and require a holistic vision to develop new products and transform internal and commercial management models—achieving high-impact social change and sustainable economic growth.
    Monetization Model Multidimensional



    IV. BRAND TONE AND POSITIONING

  • Architectural strategy oriented toward innovation.
  • Experimental, visionary, avant-garde.
  • Authority in building commercial models with high market leadership projection.
  • Advanced capacity to build narratives that generate positive social impact.
  • Visionary approach to boosting brand leadership through strategic use of the digital environment.


    • V. FUNCTIONAL TRACEABILITY OF THE BRAND

    This section documents the symbolic, functional, and economic evolution of the Eonminu brand, as part of its sovereign legitimization within the Living Legal System of the Autonomous Capital Jurisdiction, supported by the following development, activation, and execution timeline

    1. First Stage: 2005–2010 • GERMINATION, INITIAL COMMERCIAL ACTIVITIES AND EARLY DISTINCTIVE SIGNS

    MARK / DATE MILESTONE DESCRIPTION
    November 2005 Evaluation of Mauro Rojas’s early years of experience prior to offering visual communication services
  • Assessment of initial economic activities related to scenographic design and mural painting.
  • Style curation of illustrations created by Mauro Rojas between 2002 and 2005.
    		•
    December 2005 Initiation of commercial relationships in connection with illustration and editorial design
  • Collaboration with the 'Colectivo para Alternativas Humanas' NGO.
  • Development of illustrations for a campaign on International AIDS Awareness Day.
    		•
    December 2006 - March 2007 First editorial creations
  • Editorial design of materials promoting public health campaigns.
    		•
    March 2007 Mauro Rojas names the ongoing studio project as Método
  • Publication of the first visual identity on a blog hosted on Wordpress
  • Blog later withdrawn to preserve assets in reserve, for future publication of developed signs.
    		•
    July 2007 – October 2008 Graphic development for the Ecuador Antártico magazine, from INAE — Ecuadorian Antarctic Institute.
  • Collaboration with GAMA, ESPOL’s production house.
  • Editorial concept design for the magazine across three editions.
    		•
    September – November 2007 Mauro Rojas integrates new services and projects the creation of a communication firm
  • Start of commercial development process to build a service portfolio.
  • Launch of design studio under Mauro Rojas’s name.
    		•
    Sunday, November 11, 2007 First results published from a commission related to archaeology; initiation of work connected with cultural heritage and ancestral legacy.
  • Comprehensive project: graphic identity, editorial design, merchandise, advertising.
  • Commissioned by the Archaeological Rescue Program, led by Amelia Sánchez for the Baba Multipurpose Project.
    		•
    Monday, October 20, 2008 First poster published on social platforms promoting a performing arts event.
  • Mauro Rojas’s distinctive sign used to sign works.
  • Initial collaborations with local independent artists begin.
    		•
    Saturday, November 22, 2008 First results published from collaboration with a performing arts project in Guayaquil.
  • Integrated development: advertising design, editorial design, illustration.
  • Commission to promote the event “Ni es cielo ni es azul” by Carolina Pepper.
    		•
    Sunday, December 21, 2008 First mural design commission for a museographic exhibition focused on sociopolitics and social rights: Provincialization of Santa Elena.
  • Commission executed for Maritza Freire, director of the exhibition project for the newly established Governorate of Santa Elena, Ecuador.
    		•
    March 2009 Development of distinctive signs (held in reserve) and evaluation of executed commissions to date
  • Curation of completed commissions, observing strong demand from the creative industries.
  • Disciplines integrated to date: editorial design, illustration, merchandise design, print media advertising, poster design, exhibition design.
    		•


    2. Second Stage: 2010-2014 • CREATIVE LABORATORY SPACES, EXPANDED OFFERINGS, PERFORMING ARTS

    MARK / DATE MILESTONE DESCRIPTION
    July–August 2010 Mauro Rojas travels to Turkey to participate in an international cultural heritage residency, an event that influences his economic and socio-cultural vision for creating the design studio.
  • Inspired by Turkey's economic development based on historical cultural heritage.
  • Residency sponsored by the Municipality of Alanya.
    		•
    Tuesday, September 21, 2010 Photographic collaboration with the production of the performance CÍRCULO DE PODER, presented in the lobby of MAAC – Museum of Anthropology and Contemporary Art.
  • From 2009 to 2013, multiple photographic collaborations and commissions developed for performing arts projects.
    		•
    Sunday, December 12, 2010 Publication developed for ESPOL, forming a team with two independent designers to create the commemorative editorial project.
  • Team includes Tatiana Cedillo and Franklin Alume.
  • A unique identity is created for the closing publication of the PDPSE project.
    		•
    February 2011 Mauro Rojas publishes a series of iconographic symbols belonging to the studio, along with images from various design commissions, in NEW WEB PICK magazine.
  • Interview published in English by international multimedia design magazine.
  • Dedicated to promoting global designers and digital art.
    		•
    Wednesday, May 29, 2011 Photography commission forHAFLA JUNTO A LA RÍA, open-air performing arts event.
  • Live photo session on Guayaquil’s Malecón.
  • Event led by Verónica Moreira, director of Amara Danza.
    		•
    May–July 2011 Mauro Rojas develops the philosophical foundation of ONOFFON, a project born from inspiration during his stay in Istanbul, Turkey.
  • Alfredo Moreira and María de los Ángeles Custoja review the project and agree to join the team.
    		•
    August 2011 Art therapy session and creative intervention in rural community activates the ONOFFON project alongside María de los Ángeles Custoja and Alfredo Moreira.
  • Art therapy and creative workshops held in Juan Montalvo commune, Santa Elena Province.
    		•
    Saturday, March 3, 2012 Editorial commission developed for the Municipality of Samborondón is published on the platform of Eonminu.
  • Service offerings expand to include specialized treatment of territorial development reports.
    		•
    Wednesday, March 20, 2013 Mauro Rojas decides to rename the communication firm project as “Eonminu”
  • Term conceived through combined conceptualization; name held in reserve.
  • Symbolic development process begins, including graphics for designing the isotype.
    		•
    Thursday, August 1, 2013 Mauro Rojas participates in the Latin American Design Meeting with the lecture 'Design as a Discipline and Tool for Sociocultural Development '.
  • Development of ONOFFON presented in the DISEÑO SIN FRONTERAS event, part of the events of the Latin American Design Meeting.
  • Annual event organized by the University of Palermo in Buenos Aires, Argentina.
    		•


    3. Third Stage: 2015-2019 • PORTFOLIO EVOLUTION, SOCIAL & MUSEOGRAPHIC INTERVENTION, VISUAL IDENTITY DEFINITION

    MARK / DATE MILESTONE DESCRIPTION
    Saturday, April 26, 2014 Development process and public presentation images of the performance MOMENTUM, interpreted by Mauro Rojas, are published.
  • Work presented at the first edition of Almanaque de Cuerpos held at the Presley Norton Museum.
  • Photographs by Jorge Luis Gaibor and Sally Clark.
    		•
    Saturday, April 4, 2015 Video 'El sonido del silencio', is published, featuring performance and direction by Mauro Rojas.
  • Filming and editing by Yelena Intriago.
  • Work presented at Nahim Isaías Museum.
    • Tuesday, July 7, 2015 Development process and results of the performance 'Al-Khemia', created through the ONOFFON creative laboratory, are published.
  • Work performed by Princesa de Ají.
  • Presented at the second edition of Almanaque de Cuerpos, Nahim Isaías Museum, Guayaquil.
    		•
    Wednesday, July 29, 2015 Mauro Rojas integrates firm developments into his lecture 'Working Methodology for Creative Development Projects '.
  • Second participation in the Latin American Design Meeting, organized by the University of Palermo in Buenos Aires, Argentina.
    		•
    Saturday, August 8, 2015 ONOFFON is presented during the DISEÑO SIN FRONTERAS pitch session in Buenos Aires, Argentina.
  • Part of the Latin American Design Meeting hosted by University of Palermo.
    		•
    Tuesday, September 1, 2015 Results of the workshop Character Design with Recycled Materials, led by Mauro Rojas, are published.
  • Workshop held at the Nahim Isaías Museum
    		•
    Friday, September 4, 2015 Official publication of ONOFFON’s intervention in the commune Data de Posorja, Province of Guayas.
  • Creativity and design workshops conducted in collaboration with ESPOL students.
    		•
    Sunday, November 22, 2015 Results of the performance PALABRA is published, including creative development and official photographs of the work.
  • Work presented at MicroteatroGYE and ESPOL.
  • Photos by Freddy Cruz, Enrique Ordeñana, Yelena Intriago, and the FCSH-ESPOL communications team.
    		•
    Thursday, November 26, 2015 Publication of results from the graphic identity development for 'Ruta Mocora'.
  • System-product created by María de los Ángeles Custoja. Brand system project focused on the tourism industry.
    		•
    Saturday, November 28, 2015 Compilation published showcasing the graphic development by Mauro Rojas that shaped the visual identity of Eonminu.
  • Various compositions created and published between 2009 and 2015 are displayed.
    		•
    Saturday, November 28, 2015 Compilation published of posters created for performing arts projects by independent artists.
  • Various pieces created and published between 2008 and 2015 are featured.
    		•
    Monday, January 11, 2016 Publication of conceptual and brand identity development for KIDOTO, a creation integrated into Eonminu’s portfolio to amplify ONOFFON laboratory outcomes.
  • KIDOTO is presented by Mauro Rojas as a comprehensive development for the completion of his Graphic and Advertising Design degree.
    		•
    Wednesday, March 1, 2017 Results of the design process implemented to create the collection of artistic notebooks by Mauro Rojas are published.
  • Development process over 9 months summarized, including works dating back to 2007.
    		•
    Friday, May 26, 2017 Results published from the graphic development executed to create and promote Mauro Rojas’s commercial and advertising identity.
  • Various promotional pieces presented from this initiative.
    		•
    Saturday, September 1, 2018 Review published on the production of the promotional video Una hoja en blanco.
  • Video launched on social platforms to promote Mauro Rojas’s notebook collection.
    		•
    Friday, January 4, 2019 Mauro Rojas assesses Eonminu’s evolution and assigns the commercial motto “The Brands Laboratory”
  • Graphic aspects of each component of the visual identity system defined for later official publication.
  • Special emphasis placed on laboratory processes as the brand’s distinctive multidisciplinary development factor.
    		•
    Saturday, January 12, 2019 Official graphic identity components of Eonminu are published, including first use of the isotype on social platforms.
  • Summary of firm’s evolutionary development shared, highlighting the values integrated by Mauro Rojas throughout the journey.
    		•
    Tuesday, February 26, 2019 Official review published on ONOFFON’s development as a laboratory affiliated with Eonminu, showcasing its creative impact and contribution to the firm.
  • Focus placed on ONOFFON as a creative lab for product development rooted in ancestral cultural heritage, with strengths in concept creation and generation of socio-economic value.
    		•
    Monday, November 25, 2019 Brand registration with SENADI
  • Eonminu Brands Laboratory is officially registered according to Resolution issued by the National Secretariat for Intellectual Rights.
    		•


    4. Fourth Stage: 2020-2025 • DIGITAL DEVELOPMENT, SOCIAL COLLABORATION, PORTFOLIO CONSOLIDATION, SOVEREIGN ARCHITECTURE

    MARK / FECHA MILESTONE DESCRIPTION
    Saturday, April 4, 2020span> Publication of the visual identity system, created for the Association of Entrepreneurs of Ecuador.
  • Contribution aimed at strengthening the country’s entrepreneurial ecosystem.
    		•
    June 2020 Mauro Rojas initiates laboratory process to create the brand KOFFIBREAK
  • Conceptualization of the proposal is developed and distinctive signs begin to take shape.
    		•
    August–October 2020 Live broadcasts are held to construct the KOFFIBREAK brand via the Eonminu Instagram account, beginning Thursday, August 13 and ending Saturday, October 10.
  • Mauro Rojas invites various local leaders and creatives actively engaged in ongoing projects.
    		•
    Thursday, February 11, 2021 Summary of production for Chamanes y Cangrejos, an art exhibition promoting works by Mauro Rojas and Gabo Peña.
  • Event held during the first half of February.
    		•
    June–July 2021 Second season of KOFFIBREAK activated, beginning Friday, June 4 and ending Thursday, July 8.
  • Mauro Rojas interviews artists participating in the Almanaque de Cuerpos gathering to promote its fourth edition.
    		•
    Wednesday, July 7, 2021 Graphic identity and advertising development for KOFFIBREAK are officially published.
  • Product incorporated into Eonminu’s portfolio.
    		•
    Tuesday, July 20, 2021 Digital communication system and advertising campaign developed for Almanaque de Cuerpos.
  • Fourth edition of Almanaque de Cuerpos, held in non-conventional spaces throughout Guayaquil.
    		•
    Friday, September 9, 2022 Graphic identity system created for crónica imaginaria.
  • Crónica Imaginaria is a brand within Eonminu’s portfolio.
    		•
    Monday, December 12, 2022 Advertising design developed to promote the event 'Exploradores del infinito'.
  • 'Exploradores del infinito' is part of Crónica Imaginaria’s offerings.
    		•
    Thursday, December 29, 2022 Production of the bizJAM event for the Association of Entrepreneurs of Ecuador, including social media advertising campaign.
  • Event co-produced with Soul Comunicaciones agency.
    		•
    Wednesday, March 1, 2023 Official update and publication of the visual identity system created for ONOFFON.
  • Identification system formalized to position ONOFFON as Eonminu’s sociocultural laboratory.
    		•
    Sunday, July 16, 2023 Official publication summarizing the creation of FEP, educational product developed for the Association of Entrepreneurs of Ecuador.
  • Development begins of the Association’s educational product portfolio to support the country's entrepreneurial ecosystem.
    		•
    Tuesday, August 8, 2023 Visual identity design for Formación Semilla, educational product in the Association of Entrepreneurs of Ecuador portfolio.
  • Project forms part of the design and development process of the Association’s educational portfolio to strengthen Ecuador’s entrepreneurship ecosystem.
    		•
    Wednesday, September 20, 2023 Launch of BrandsLAB, Eonminu’s official newsletter.
  • Newsletter available through Eonminu’s official LinkedIn account.
    		•
    Thursday, January 11, 2024 Official publication of symbol system for each product comprising Eonminu’s executive services portfolio.
  • This publication excludes autonomously implemented brands such as Kidoto, SDF, and Crónica Imaginaria
    • Wednesday, January 29, 2025 Publication of the Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Eonminu Brand.
  • This refers to the current document.
    		•


    5. Strategic Observation

    The evolution of distinctive symbols does not invalidate earlier versions. All signs used throughout the development process are integrated into the brand’s living symbolic catalog and are recognized as functional expressions of its sovereign identity.

    Eonminu is declared a functional commercial system specializing in the activation and development of living brands, focused on strategic positioning, narrative design, symbolic architecture, and operational expansion of autonomous commercial systems.

    Eonminu’s operativity transcends consultancy or visual production: it incorporates a commercial communication engineering capable of projecting brands as sovereign systems with verifiable narrative, structure, and functional identity.

    Affiliated with the Autonomous Capital Jurisdiction – JCA, and operating under the legal and doctrinal framework developed by Mauro Rojas, the original source of sovereign legitimization, Eonminu functions as an incubation and articulation unit for commercial ecosystems, aligning purpose, symbology, and operational strategy through concrete actions of branding, positioning, and structural activation.

    The Eonminu brand applies, activates, and operationalizes the doctrinal and legal framework developed by its author. It is not limited to a commercial role: it is recognized as a symbolic, organizational, and operational expression voluntarily affiliated to the Living Legal System of the JCA, as part of its foundational sovereign architecture.



    VI. BRAND SEGMENTATION

    Interest Audience. Emerging brands, strategic entrepreneurs, creative collectives, commercial leaders, and multipurpose investment hubs seeking to build or reconfigure their brand identity and commercial narrative, aiming to develop operational ecosystems in both digital and physical environments.

    General Target Audience. Economic leaders and creators of autonomous commercial brands interested in designing business systems with distinctive identity, narrative authority, and communicational architecture that allow them to project their foundational purpose. This includes both ideation-phase projects and active brands seeking redesign, restructuring, or functional reactivation under a strategic model.

    The specific audience Eonminu addresses demonstrates interest in incorporating into their business models principles, methodologies, and structures that enable them to:

  • Consolidate functional autonomy and non-delegated legitimacy within operational ecosystems.
  • Develop fortified brands and commercial models through autonomous legal systems and sovereign structures.
  • Construct positioning narratives with functional, symbolic, and strategic effectiveness.
  • Design commercial environments with social impact, differentiation, and symbolic leadership.
  • Receive structured guidance to project visionary, coherent, and sustainable business models.

    • Specific Segments

    Segment Characteristics Needs Addressed by Eonminu
    Autonomous entrepreneurs in initial phase Lack registered brand and consolidated visual structure. Symbolic design, foundational narratives, commercial activation strategy.
    Brands undergoing strategic redesign Have trajectory but lack narrative and symbolic coherence. Identity restructuring, repositioning, and functional fortification.
    Creative or cultural collectives with commercial activity Operate as hybrid initiatives with symbolic impact. Brand architecture, communicational ecosystem, operational legitimation.
    Traditional businesses in digital transition Need to adapt to the digital landscape with competitive identity. Digital authority design, narrative positioning, brand adaptation.
    Projects affiliated with alternative jurisdictions Seek brand integration within non-state or sovereign frameworks. Guidance in symbolic affiliation, functional fortification, doctrinal coherence
    Strategic investors and visionary capital hubs. Interested in channeling resources toward building sustainable, functional, and sovereign commercial ecosystems. Development of interoperable commercial structures, strategically positioned and aligned with clear purposes and replicable operational models.



    VII. IMAGES: GRAPHIC IDENTITY, COLOR SYSTEM, ISOTYPE APPLICATION, EXECUTIVE & COMMERCIAL ECOSYSTEM, PORTFOLIO OF ASSETS IN DEVELOPMENT

    The Eonminu brand features a graphic identity system implemented with creative recursion, also encompassing a series of integrated brands. This section includes a display of images as evidentiary use of every component forming part of the brand system’s development from its inception.

    1. BRAND IDENTITY: Foundational Components

    Eonminu’s visual and sonic components are governed by three pillars: logotype, isotype, and commercial motto, reinforced through color, composition, and substantive content.

    The commercial motto The Brands Laboratory' o ('Laboratorio de marcas') functions not only as a slogan, but as a macro-concept expressing what Eonminu represents within the social sphere through its rhetoric—anchoring the entire executive and commercial system-portfolio.

    1a. Visual Identity with Color Application
    Demonstration of the brand’s visual identity in two composition styles—positive and negative print—with flat color and gradient use. These serve as general samples, with final applications varying based on strategic and contextual criteria.
    Official imagotype with color application (registered with SENADI) Isotype with gradient fusion
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Eonminu — Official imagotype of the Eonminu brand with commercial motto, set created by Mauro Rojas in 2019, in positive print on white with use of official brand colors.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Eonminu — Official isotype of the Eonminu brand, created by Mauro Rojas in 2018, in gradient fusion print.


    1b. Key Components of Brand Visual Identity
    The brand uses the following sonic, textual, and graphic components, either individually or in combination:
    Logotype Isotype Commercial Motto
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Eonminu — Official logotype of the Eonminu brand, created in 2018 by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Eonminu — Official isotype of the Eonminu brand, created in 2018 by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Eonminu — “Laboratorio de marcas” or “The Brands Laboratory,” official commercial motto of the Eonminu brand, created in 2019 by Mauro Rojas.


    2. COLOR SYSTEM: Codes & Application

    Eonminu’s color palette supports both flat printing and gradient combinations. Its application is contextually flexible and visually recursive, aligned with conceptualization, development, strategy, and commercial implementation. Expressed in hexadecimal codes:

    #81017d #ff7f00 #625a7a #2be0bd


    3. MULTIPURPOSE ISOTYPE APPLICATION

    The official Eonminu isotype is applied in a variety of ways: flat color, gradient, textures, etc. Below is a varied showcase using the system’s two main colors, in both flat and gradient styles:

    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Eonminu — Isotype of the Eonminu brand with color variation, created between 2019 and 2023 by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Eonminu — Isotype of the Eonminu brand with color variation, created between 2019 and 2023 by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Eonminu — Isotype of the Eonminu brand with color variation, created between 2019 and 2023 by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Eonminu — Isotype of the Eonminu brand with color variation, created between 2019 and 2023 by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Eonminu — Isotype of the Eonminu brand with color variation, created between 2019 and 2023 by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Eonminu — Isotype of the Eonminu brand with color variation, created between 2019 and 2023 by Mauro Rojas.


    4. EXECUTIVE AND COMMERCIAL ECOSYSTEM: Integrated Symbolic System

    The commercial system of the Eonminu brand integrates multiple executive and commercial components that form a unified portfolio system. Each component bears its own symbol, corresponding to a distinct front: the BrandsLAB newsletter, the specialized services of TOP TICKET, IN-VITRO, BIOSIS, MASTER CLINIQUE, and the experiential environments of KOFFIBREAK and VITAMINU.

    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Eonminu — Logotype of BrandsLAB, the Newsletter from Eonminu’s portfolio system, in positive print with official brand colors, created in 2023 by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Eonminu — Isotype of BrandsLAB, the Newsletter from Eonminu’s portfolio system, in positive print with official brand colors, created in 2023 by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Eonminu — Symbol of one of the brands from Eonminu’s Executive and Commercial Portfolio system, in positive print with official brand colors, created in 2023 by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Eonminu — Symbol of one of the brands from Eonminu’s Executive and Commercial Portfolio system, in positive print with official brand colors, created in 2023 by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Eonminu — Symbol of one of the brands from Eonminu’s Executive and Commercial Portfolio system, in positive print with official brand colors, created in 2023 by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Eonminu — Symbol of one of the brands from Eonminu’s Executive and Commercial Portfolio system, in positive print with official brand colors, created in 2023 by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Eonminu — Symbol of one of the brands from Eonminu’s Executive and Commercial Portfolio system, in positive print with official brand colors, created in 2023 by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Eonminu — Symbol of one of the brands from Eonminu’s Executive and Commercial Portfolio system, in positive print with official brand colors, created in 2023 by Mauro Rojas.


    5. PORTFOLIO OF ASSETS UNDER DEVELOPMENT: Emerging Brands in the Ecosystem

    The Eonminu Eonminu brand contains a catalog of intangible assets—held in reserve—and a portfolio of developing brands that have been previously published through Eonminu’s official channels or those of its creator, Mauro Rojas. Below are the distinctive signs of various emerging brands: Inspiración Ancestral, KASAN SHAMAN, Método, and Top Ticket.

    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Eonminu — Imagotype of the Inspiración Ancestral brand, affiliated with Eonminu’s commercial system, created in 2013 by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Eonminu — Imagotype of the Kasan Shaman brand, affiliated with Eonminu’s commercial system, created in 2013 by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Eonminu — Isologotype of the Método brand, affiliated with Eonminu’s commercial system, created in 2013 by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Eonminu — Isotype of the Top Ticket brand, affiliated with Eonminu’s commercial system, created in 2023 by Mauro Rojas.



    VIII. EVIDENCE OF USE

    In order to validate the operational use of brand resources in the digital sphere, the following platforms are listed as official communication channels, including portfolio repositories and official publications:

    1. Official Channels

    PLATFORM URL OBSERVATION
    Jurisdictional Platform
  • https://www.eonminu.biz
  • https://es.eonminu.biz
    		•  —
    Brandfetch brandfetch.com/eonminu.biz —
    Linkedin www.linkedin.com/company/eonminu —
    X x.com/eonminu —
    Behance www.be.net/eonminu —
    Pinterest www.pinterest.com/eonminu —
    Tumblr eonminu.tumblr.com —
    Flickr www.flickr.com/people/eonminu —
    Issuu issuu.com/eonminu —
    Blurb www.blurb.com/user/eonminu —
    BioSite bio.site/eonminu —
    Facebook www.facebook.com/eonminu —
    Instagram www.instagram.com/eonminu —
    Threads www.threads.net/@eonminu —
    Youtube www.youtube.com/@eonminu —
    TikTok www.tiktok.com/@eonminu —
    Google g.page/eonminu —


    2. PORTFOLIO

    DOCUMENT URL OBSERVATION
    PORTFOLIO 2019
  • Spanish Version: https://issuu.com/eonminu/docs/eonminu_portafolio2019
  • English Version: https://issuu.com/eonminu/docs/eonminu_portfolio2019
    		•  —
    SERVICE CATALOG 2019
  • Spanish Version: https://issuu.com/eonminu/docs/eonminu_catalogoservicios2019
  • English Version: https://issuu.com/eonminu/docs/eonminu_servicecatalogue2019
    		•  —



    IX. FUNCTIONAL APPROPRIATION CLAUSE

    It is hereby declared that the Eonminu, brand—whether registered with state systems (SENADI, WIPO, or other institutions worldwide) or not—is functionally appropriated by its sovereign creator and affiliated with the Autonomous Capital Jurisdiction (JCA), integrating into the system all declared components within this document and any creation linked to Eonminu and published through its official channels.

    Any prior registration in external systems is considered null with respect to authority over usage, interpretation, regulation, or audit. These are acknowledged solely as public use precedents, not as legitimacy sources.

    Functional appropriation of this brand has no expiration date—it is declared supraterritorial and operates with neutrality in relation to any conventional, state, or transitory system.


    X. SOVEREIGN ADSCRIPTION CLAUSE

    The Eonminu brand is formally affiliated with the Living Legal System of the Autonomous Capital Jurisdiction, under the principles of functional neutrality and supraterritorial protection.

    Eonminu is recognized as part of the JCA’s sovereign economic ecosystem and integrated into its jurisdictional archive as a symbolic and operational asset.

    This adscription has permanent and operational effect within the Living Legal System of the JCA, with no temporal, territorial, or institutional restriction, and is constituted as an imperishable document of functional and sovereign legitimization.


    XI. CLOSURE

  • This action does not seek recognition.
  • This act is not subordinated to external systems.
  • This act is activated by consciousness, structured by will, and executed through sovereignty.


    • Signed in full sovereign awareness,

    Mauro Rojas
    Living Sovereign Man / Founder and Architect of the Autonomous Capital Jurisdiction – JCA
    https://www.maurorojas.com


    📅 Document issued on Janaury 11, 2025
    ✅ Officially declared with legal effect on Janaury 29, 2025 [12:35 UTC+0]

  • 🌐 This jurisdiction is currently in doctrinal consolidation phase toward its definitive form. Its public activation and proclamation will be carried out in accordance with planning guidelines.
  • 🔒 This document is part of the Autonomous Capital Jurisdiction (JCA) and is published in accordance with the principle of progressive visibility and anticipatory legal self-determination. Its technical integrity will be verified through SHA-256 digital hash registration in the document shielding section.

    • Extended Traceability Clause and Document Updates
  • Any updates integrated into the Functional Traceability section are recognized as legitimate extensions of the declared system, issued under the principle of progressive visibility without altering the original version of this document. These insertions may include subsequent actions, operational complements, or necessary technical corrections resulting from ongoing review.
  • Such integrations are not considered adulterations of information, but reflect a sovereign practice of continuous documentation, inherent to the Living Legal System of the Autonomous Capital Jurisdiction – JCA. Any omitted events in the original version may be incorporated as verified updates, provided they are issued through authorized channels under the direction of the sovereign creator.
  • This clause safeguards the legitimacy of the technical and operational narrative, reaffirms the living traceability of the system, and enables the evolutionary registration of milestones as its functional activation consolidates.

    • Eonminu — The Brands Laboratory — Cover featuring symbols and seals of the Autonomous Capital Jurisdiction – JCA, publishing the Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Eonminu.
    © Mauro Rojas
    🔐 Document protected by SHA-256 hash
    ★JCA — All rights reserved. {alertInfo}
    {fullWidth}

    Tags:

    Mauro Rojas

    Business Mentor & Brand Constructor. Founder & CEO of Eonminu® Brands Laboratory™ • Founder of the Association of Entrepreneurs of Ecuador • Creator of ★ACJ.

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