bizJAM™ — the meeting

Digital communication campaign for bizJAM™, a festive community meeting of the ASOCIACIÓN DE EMPRNDEDORES DEL ECUADOR™.


With the purpose of integrating the entrepreneurial community in a festive atmosphere, the first installment of the bizJAM™ meeting of the ASOCIACIÓN DE EMPRNDEDORES DEL ECUADOR™ was held.

Maru Moscor and Mauro Rojas, during the introduction session of bizJAM™ at Bar La Taberna, in Guayaquil, event produced by Eonminu® y Soul Comunicaciones.

This event constitutes the pilot of a commercial proposal with a spirit of celebration and openness to new business opportunities, produced together with the Soul Comunicaciones agency.

Maru Moscor and Mauro Rojas participated with a brief conference related to production, customer service and differentiation in the construction of business models.

The meeting took place at Bar La Taberna, in December 29th 2022, and included a series of activities that combined education, promotion, commerce, artistic demonstrations, a concert, to close with a party.

Joyce, local singer, during his performance in bizJAM™ at Bar La Taberna, in Guayaquil, event produced by Eonminu® y Soul Comunicaciones.

Joyce participated during the opening of bizJAM™ with ballads of her authorship

This first edition had artists Gabo Peña, Joyce, DJ Ticoin, Savan, Luis Ernesto Valdez, Paco Pincay, and Liberti Nuques on the agenda, and integrated a trade fair space for various entrepreneurs.

A highlight of bizJAM™ was the Story Pitch session, in which several entrepreneurs participated by telling a key story that stands out about their business proposal, whether it is advanced or in its initial stage, with proposals into performing arts, education, and craft beer production.


The mythical and emblematic bar La Taberna, located in the historic Cerro Santa Ana in midtown Guayaquil.
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Posters created to promote the bizJAM™ on the account @asoemprendec on Instagram, designed by Mauro Rojas, with advertising production by Eonminu®.

A series of posters were created to announce each artist who participated in the show of bizJAM™

Savan, local hip-hop performer, during his performance in bizJAM™ at Bar La Taberna, in Guayaquil, event produced by Eonminu® y Soul Comunicaciones.

The particular moment of the meeting was that of Luis Ernesto Valdez and Chico de Cristal with their Stand-up comedy session, and at the end of the night the finishing touch was led by DJ Ticoin, integrating the attendees in a contagious party environment and dance.

The photography and video record was made by César Navas, Bronis Loyo and Uxi Mosquera, entrepreneurs who lead proposals into music, education, and handcrafts.

At the end of the day, new business relationships emerged, closing sales and leaving new opportunities open, which marked an excellent boost for bizJAM™ and the ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR™.




→ Product/Event: bizJAM™ entepreneurs' meeting
→ Client: ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR™
→ Guest artists: Gabo Peña, DJ Ticoin, Savan, Joyce, Luis Ernesto Valdez, Liberti Nuques, Paco Pincay.
→ Event agenda: Maru Moscor
→ Photography: César Navas, Bronis Loyo, Uxi Mosquera.
→ Execution: Brand development, Advertising design.
→ Communication design: Mauro Rojas
→ Advertising production, Product development: Eonminu®
→ Event production: Soul Comunicaciones
→ Year: 2022 {alertInfo}