bizJAM™

Brand identity development for bizJAM™, meeting brand from the portfolio of the Asociación de Emprendedores del Ecuador™.

bizJAM™ is a product created for the Asociación de Emprendedores del Ecuador™ as an integration meeting of hybrid characteristics: it's not a festival, it's not a party, it's not a concert, it is a meeting that can contain party, commercial fair, training, and in general, it is a celebration space to generate new business opportunities.

Soul Comunicaciones, agency directed by Maru Moscor, participated in the production of the bizJAM™ event pilot.

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We designed the bizJAM™ brand identity paying attention to the symbol creation, combining the concepts of offer and dialogue, which are the essence of the value proposition of bizJAM™, turning a meeting into an attractive commercial opportunity.

To achieve giving life to this product, we developed and produced a pilot with the Soul Comunicaciones agency, celebrated on Thursday, December 29th 2022, at Bar La Taberna in Guayaquil.

We developed diverse variations for the application of the entire logo and the brand isotype.

bizJAM™ is an entertainment product to strengthen the entrepreneurial community in Ecuador, launched to the public annually.

The brand development and communication of bizJAM™ is entrusted to Eonminu® to progressively build a unique commercial model, taking advantage of its authentic values as a star product from the portfolio of the ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR™.

→ Product/brand: bizJAM™
→ Client: ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR™
→ Execution: Brand development, Brand identity design, Logo design.
→ Communication design: Mauro Rojas
→ Graphic production: Eonminu®
→ Year: 2022 {alertInfo}