Eonminu® brand system: portfolio

Development of the visual identity system for the products integrated into the Eonminu® portfolio


To boost the value proposition of Eonminu® as a market development firm, its Founder & CEO, Mauro Rojas, created the portfolio's visual identity system, promoting a commercial structure that generates solid value through various fronts for high-projection businesses.

Isotypes of each brand which integrate the portfolio of Eonminu®, created by Mauro Rojas.
Logotype and symbol of BrandsLAB™, a newsletter created by Mauro Rojas to promote the developments of Eonminu® through its account on Linked in.

BrandsLAB™ is one of the spaces that fortifies our portfolio by disseminating the history and creations of Eonminu® as a newsletter in Spanish, through the Linked in platform.
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The comprehensive offering of our portfolio is based on the knowledge industry and the development of intangible assets, the fertile ground that motivates this firm to generate genuine creations, building alternative markets for a higher value in the long term.


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Overview of the isotypes designed for each brand which integrate the portfolio of Eonminu®, created by Mauro Rojas.

A series of distinctive symbols were constructed for each product making up our portfolio.

The development process of this portfolio began during the second half of 2020 with the creation of KOFFIBREAK™, prototyped through our official Instagram account until the second half of 2021.

Each component of the portfolio is subjected to content curation, until the system is consolidated from this year to 2025, with the launches of High Ticket™, Vitaminu™, and other spaces.




→ Product/Development: Eonminu® Portfolio
→ Execution: Brand development, Brand identity, Logo design.
→ Communication design: Mauro Rojas
→ Product development, Graphic production: Eonminu®
→ Duration: 2020 - 2024 {alertInfo}