Formación Semilla™

Visual identity design for FORMACIÓN SEMILLA™, educational product of the ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR™.

We developed the brand identity system for FORMACIÓN SEMILLA™ as the gateway to the formulation of the comprehensive commercial training platform of the ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR™.

The components included in the brand identity system created for FORMACIÓN SEMILLA™ were structured for liquid application and recursive communication usability.

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The complete composition of the logo created for FORMACIÓN SEMILLA™ allows its components to be dissected to diversify the communication.

The components from the typographic font were dissected, highlighting these graphic resources through color differentiation and gradient application, useful in the composition of infographics, vignettes, icons, illustrations, and for the layout of editorial material.

The first pilot of FORMACIÓN SEMILLA™ is planned to be executed in September this year. Subsequently, the product will be subjected to improvement, to develop new courses and polish its structure.

→ Product: Formación Semilla™
→ Client: ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR™
→ Execution: Brand identity, Logo design.
→ Communication design: Mauro Rojas
→ Graphic production: Eonminu®
→ Year: 2023 {alertInfo}