Act of Functional Appropriation, Sovereign Adscription, and Operational Legitimation of Commercial Assets — Mauro Rojas

byMauro Rojas Published:

DECLARATION OF AUTHORSHIP, INTELLECTUAL AND INDUSTRIAL PROPERTY, INTELLECTUAL AND INDUSTRIAL AUTHORITY, EXCLUSIVE OWNERSHIP, SYMBOLIC PROTECTION, AND SOVEREIGN REGISTRATION OF COMMERCIAL ASSETS

Version 1.0
Denomination: Mauro Rojas
Type of Asset: Commercial Brand / Commercial System
Date of Issuance and Activation: June 20, 2025
Date of Official Publication: June 25, 2025
Issued by: Mauro Rojas

🛡️Nature: Legal Self-Determination • Asset Protection • Functional Legal Application
🌑Lunar Phase: New Moon in Cancer


This record is declared permanent, imperishable, and binding at a supraterritorial scale. It is recognized as a foundational act inscribed within the Living Legal System of the Autonomous Capital Jurisdiction — JCA , under principles of functional neutrality, self-determination, and symbolic sovereignty. The validity of this adherence is neither dependent upon nor subordinated to state or conventional systems.

Symbolic sovereignty is declared over all signs, symbols, and narratives linked to this brand, recognizing them as legitimate, operational, and protected functional assets within the Living Legal System of the Autonomous Capital Jurisdiction — JCA.

Interpretation, evolution, and reproduction of its symbolic components are subject solely to the jurisdictional authority of its creator, without subordination to external or conventional normative systems.


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I, Mauro Rojas, a living and sovereign man of full right, pre-juridical, pre-legal and pre-state, legally self-determined and in exercise of my private jurisdiction pursuant to the legal principles documented since 2022, hereby establish:


I. DECLARATION OF ORIGIN AND PURPOSE

In exercise of functional self-determination and under the doctrinal framework of Ius Universalis , the sovereign adherence of the commercial brand named Mauro Rojas to the Autonomous Capital Jurisdiction — JCA, is hereby declared, as an act of symbolic, functional, and economic shielding (blindaje).

This brand is not limited to being a distinguishing mark. It is declared as an autonomous commercial system, with its own identity, functional purpose, and verifiable traceability.


II. IDENTIFICATION: DENOMINATION AND CHARACTERISTICS

ASPECT / FACTOR DETAILS
Brand Name Mauro Rojas
Slogan / Commercial Motto
  • The Hyperversal Architect
  • El Arquitecto Hiperversal
    • Writing Style First letter capitalized. All lowercase. ALL UPPERCASE.
    Integrated Distinctive Components Recursive imagotype. Root isotype. Logotype. Secondary and derivative isotypes. System of complementary iconographic symbols. Official color palette.
    Presentation on Social Platforms
  • Parallel Transformation Designer ★ Visionary Strategist & High-Impact Brands Builder.
  • Diseñador de Transformación Paralela ★ Estratega Visionario & Constructor de Marcas de Alto Impacto.
    		•
    Registration in State System Yes
    Registration Status SENADI - National Secretariat of Intellectual Rights, Ecuador.
  • Resolution: SENADI_2020_RS_11169 — [Date: Monday, September 28, 2020]
  • Title: SENADI_2020_TI_28669 — [Date: Thursday, November 5, 2020]
    		•
    Registered Denomination Mauro Rojas [plus graphic]
    Observation This brand is declared as a functional asset with industrial sovereignty adscribed to the JCA, regardless of its status within state systems.



    III. OPERATIONAL ARCHITECTURE OF THE BRAND

    FIELD DETAILS
    Application Format
  • Structural hybrid: digital, physical.
  • Capable of operating in in-person, virtual, and supraterritorial environments.
    		•
    Functional Nature
  • Strategic identity system and applied thought architecture, operating as a core generator of sovereign structures, functional legal frameworks, and commercial ecosystems with supraterritorial projection.
  • The brand “Mauro Rojas” transcends personal identity and is constituted as an operational system for the creation, direction, and legitimization of autonomous structures, from philosophical structure to strategic and practical execution.
    		•
    Operational Purpose
  • To activate, develop, and project legal, economic, and symbolic systems that reinforce functional self-determination of individuals, brands, and jurisdictions—through strategic thinking, institutional design, and sovereign narrative.
  • Its purpose is to generate replicable models of functional sovereignty, integrating philosophical vision, legal precision, and economic operability.
    		•
    Integrated Disciplines Jurisdictional architecture. Applied legal construction. Creation, development, and management of intellectual portfolios and assets for industrial and financial application. Business architecture. Hyperversal design. Symbolic and conceptual structure design. Applied research. Executive, commercial, and advertising communication. Strategy, planning, and executive direction. Brand and digital asset development. Arts in all their expressions.
    Operational Launch
  • Date: Thursday, March 20, 2003
  • Initial economic activities: Artistic scenography and costume design for theatre. Performance in stage productions. Artistic murals. Visual arts classes. High fashion embroidery services.
    		•
    Target Segment [Summary] The brand Mauro Rojas is directed toward individuals, collectives, and institutions seeking to transcend traditional models of organization, leadership, and legality—through sovereign structures, strategic thinking, and high-impact functional systems.
    Monetization Model Multidimensional



    IV. TONE AND POSITIONING

  • Intellectual, strategic, visionary.
  • With doctrinal authority and operational clarity.
  • Advanced capacity to design integral innovation and unexpected disruption.
  • Able to translate philosophy into structure, and structure into action.


    • V. FUNCTIONAL TRACEABILITY OF THE BRAND

    This section documents the symbolic, functional, and economic evolution of the brand Mauro Rojas, as part of its sovereign legitimization within the Living Legal System of the Autonomous Capital Jurisdiction — JCA, supported by the following timeline of development, activation, and execution:

    1. First Stage: 2003–2008 • GERMINATION, INITIAL COMMERCIAL ACTIVITIES, AND EARLY DISTINCTIVE SIGNS.

    MARK / DATE MILESTONE DESCRIPTION
    Thursday, March 20, 2003 Autonomous operational launch
  • Start of initial commercial activities.
  • Combined services around the creative industry—visual arts, stage performance, art education, illustration.
    		•
    Tuesday, December 12, 2006 Commercial evolution and service integration
  • Visual communication services are integrated: editorial design.
    		•
    Tuesday, March 20, 2007 Conceptual creation
  • Moment when the brand was formally conceived as an autonomous commercial system, without official distinctive sign.
  • Beginning of development of distinctive symbols and initial market tests.
    		•
    September–November 2007 Commercial evolution and service integration
  • More complex projects are incorporated, featuring graphic identity and advanced editorial design.
  • Proposal of a commercial development process to formalize the creation of a visual communication studio.
    		•
    Thursday, March 20, 2008 First definition of distinctive signs
  • First distinctive signs of the brand formally conceived.
  • Curatorship of developed graphic resources.
    		•
    September 2008 First participation in international exhibition
  • Collaborative creation of the work POSTERS FOR A COLLECTIVE RECONCILIATION.
  • Participated in the Shanghai Biennale 2008, showcased in the International Students' Exhibition at the KIC Plaza in Shanghai, China.
    		•
    Monday, October 20, 2008 First products with distinctive signs
  • Public use begins of the first official distinctive sign.
  • Curatorship of graphic resources developed between 2002 and 2008.
    		•


    2. Second Stage: 2009-2014 • APPLIED RESEARCH, SOCIOECONOMIC DEVELOPMENT, AND INTERNATIONAL EVENTS

    DATE MILESTONE DESCRIPTION
    January 2009 Expansion of services toward the public sector
  • First commissions related to specialized technical reports.
  • Engagement with cultural heritage topics begins.
    		•
    July–August 2010 Participation in international cultural residency in Alanya, Turkey
  • International cultural exchange event on heritage and tourism centered around Alanya’s medieval castle. Sponsored by the Municipality of Alanya.
    		•
    November 2010 – June 2011 Philosophical foundation of ONOFFON, project is conceived from insights gained during a stay in Istanbul, Turkey.
  • Alfredo Moreira and María de los Ángeles Custoja review and join the team.
    		•
    February 2011 Publication of iconographic symbols and design works in NEW WEB PICK.
  • Mauro Rojas shares symbolic works in an interview with international design magazine NEW WEB PICK (English-language).
  • this magazine is focused on promoting international designers and multimedia art.
    		•
    August 2011 Initiation of applied research in rural areas for socioeconomic development
  • A collaborative multidisciplinary team begins ONOFFON’s community research phase in Juan Montalvo, Santa Elena province.
  • María de los Ángeles Custoja and Alfredo Moreira lead community interaction.
    		•
    September 2011 Participation in international exhibition in Bosnia and Herzegovina
  • Exhibited at INTERBIFEP, International Biennial of Illustrated Portrait, held at Galerija Portreta in Tuzla, Bosnia and Herzegovina.
    		•
    Thursday, August 1, 2013 Participation in DESIGN WITHOUT BORDERS — University of Palermo, Buenos Aires, Argentina.
  • Mauro presents the ONOFFON development process (2011–2013) during the Latin American Design Meeting.
    		•
    Wednesday, April 23, 2014 Performance presented at Presley Norton Museum
  • Premiere of the first authored performance by Mauro Rojas in a stage arts gathering.
  • Momentum was part of the first edition of Almanaque de Cuerpos.
    		•


    3. Third Stage: 2015-2019 • PORTFOLIO EVOLUTION, BRAND IDENTITY REFINEMENT, EDITORIAL PRODUCT CREATION, AND COMMERCIAL DEVELOPMENT

    DATE MILESTONE DESCRIPTION
    Saturday, March 21, 2015 Performances El sonido del silencio and Al-Khemia presented at the second edition of Almanaque de cuerpos (Museum Nahim Isaías, Guayaquil)
  • El sonido del silencio: Audiovisual body expression performance by Mauro Rojas.
  • Al-Khemia: Performance from ONOFFON’s creative lab, interpreted by Princesa de Ají.
    		•
    Wednesday, July 29, 2015 Design conference and ONOFFON pitch at the Latin American Design Meeting.
  • Presentation of ‘Creative project development methodology’ is included in the main program, and ONOFFON pitch is part of the events of DESIGN WITHOUT BORDERS.
    		•
    Tuesday, August 4, 2015 Isotype evolution published
  • Continued development of brand isotype shared on social platforms.
    		•
    September 2015 ONOFFON development through creative interventionsin Data de Posorja commune and design exhibition at Museum Nahim Isaías.
  • Creative design activities with ESPOL students.
  • Circular Economy exhibit led by Mauro Rojas, in collaboration with ESPOL students and museum staff.
    		•
    Septiembre–November 2015 Performance PALABRA presented at MicroteatroGYE and ESPOL.
  • PALABRA debuts at MicroteatroGYE and runs for three weeks; also opens ESPOL’s ‘Sound and Movement’ festival.
    		•
    March 2016 Design conference is included in ACTAS DE DISEÑO, journal of Universidad de Palermo.
  • ‘Creative project development methodology’ lecture by Mauro Rojas officially published by University of Palermo (Buenos Aires).
    		•
    September 2016 - February 2017 Design, development, and commercialization of editorial product line.
  • Launch of limited-edition artistic notebooks, promoted online and sold at local fairs.
    		•
    Thursday, November 17, 2016 Evolution of isotype and logotype published jointly
  • Updated brand signs shared in local commercial events and on social media.
    		•
    November 2016 - May 2017 Brand identity and advertising concept development
  • Official application of updated brand visual identity to products and publicity materials.
  • Symbol design, colors, and textures developed for print and digital media.
    		•
    Friday, December 2, 2016 Launch of advertising materials via official poster
  • Creation of graphic concepts using previously developed assets for brand publicity.
    		•
    December 2016 Participation in local fairs and audience interaction with brand products.
  • Promotion and sales at local events: Unicentro Mall and Universidad de las Artes.
    		•
    September 2018 Social media release of promotional video Una hoja en blanco, for promoting editorial product.
  • Video campaign for artistic notebook collection, launched alongside participation in ‘Innova y Emprende’ — digital fair by Ferias 360.
    		•
    Tuesday, October 9, 2018 Updated application of isotype and logotype .
  • New imagotype version shared on social media.
    		•
    Saturday, February 23, 2019 Publication of Executive and Creative Portfolios on social platform.
  • Integrated publication of Mauro Rojas’s professional trajectory.
    		•
    Tuesday, February 26, 2019 ONOFFON consolidation and portfolio release
  • Summary publication of ONOFFON’s evolution (2011–2018).
    		•
    Wednesday, February 27, 2019 Illustration released as part of intangible assets catalog.
  • Social media release of visual artwork used in brand product design.
    		•
    Friday, March 29, 2019 Inclusion of brand products at Mall del Sur.
  • Notebook collection showcased at Guayaquil Emprende’s entrepreneurship hub in Mall del Sur.
    		•
    Monday, April 1, 2019 Updated isotype with development overview
  • Latest evolution of brand sign published on social media.
    		•
    October-November 2019 Mauro Rojas launches a series of conferences and workshops in several local spaces, promoting them on social media.
  • Mauro hosts sessions on branding, digital communication, and advertising across multiple Guayaquil venues.
    		•
    November 2019 Collaboration with Christian Rovayo on Media Master project, promoted on social media.
  • Educational project promoted via social platforms; initial classes on Instagram usage held at Rocket Media studio in Guayaquil.
    		•
    Saturday, December 21, 2019 Review of editorial product commercial development.
  • Summary and evaluation of the process behind creation, promotion, and commercialization of limited-edition notebooks (2016–2019).
    		•


    4. Fourth Stage: 2020-2025 • SYMBOLIC CONSOLIDATION, PORTFOLIO EXPANSION, CONCEPTUAL RENEWAL, AND SOVEREIGN ARCHITECTURE

    ust
    DATE MILESTONE DESCRIPTION
    Friday, Jan 17, 2020 Latest reinterpretation of brand isotype published.
  • Symbolic consolidation phase begins, with a reinterpretation of core symbols and conceptual foundations.
    		•
    Monday, Mar 9, 2020 Foundation of the Ecuadorian Entrepreneurs Association
  • With official resolution from MPCEIP, Mauro Rojas obtains legal status for the national association.
    		•
    July 2020 New iconographic symbols added to brand system.
  • Latest graphic developments are published on social platforms.
  • These symbols inform the visual identity of future products.
    		•
    August–October 2020Launch of digital project KOFFIBREAK via Instagram live streaming.
  • Interviews with local creatives and entrepreneurs on @eonminu’s Instagram channel.
    		•
    Wednesday, November 18, 2020 Mauro Rojas’ announcement oninterview on CAFE CLUB TV.
  • Mauro discusses the state of Ecuador’s creative and cultural industries with Fernando Febres-Cordero.
    		•
    Monday, September 28, 2020 SENADI trademark registration
  • The brand Mauro Rojas is officially registered per resolution by Ecuador’s Intellectual Rights Secretariat.
    		•
    February 2021 Announcement of CHAMANES Y CANGREJOS exhibition., with artworks of Mauro Rojas and Gabo Peña..
  • Mauro collaborates with Gabo Peña to present a collection of artistic and collectible design works at Plaza Guayarte, Guayaquil.
    		•
    Monday, November 7, 2022 Launch of MICROCLASE project via live video streaming on Instagram.
  • Educational initiative for prototyping business training content, streamed via the account of the Association of Entrepreneurs of Ecuador on Instagram.
    		•
    Wednesday, December 21, 2022 Mauro Rojas releases Sovereign acts published on official social platforms toward sovereign architecture.
  • First mention of Ius Universalis as the emerging root doctrine.
    		•
    Friday, December 23, 2022 Mauro Rojas announces the Notification of Execution toward the Execution of Legal Transition.
  • Publication is linked to the Execution of Legal Transition, published by Mauro Rojas.
    		•
    Thursday, December 29, 2022 Publication of Manifesto of Self-Determination and Private Jurisdiction .
  • Sovereign legal act initiating the construction of an autonomous legal architecture.
    		•
    Thursday, March 23, 2023 Official publication of Execution of Legal Transition, also published on the official account of Mauro Rojas on Instagram.
  • First doctrinal activation shaping the sovereign legal architecture of the JCA.
    		•
    June-July 2023 Launch of QUANTUM BRIEF podcast, with a pilot season.
  • Seven-episode pilot season hosted on Spotify.
    		•
    Saturday, July 08, 2023 Isotype updated with new texture.
  • Evolution of brand symbolism continues in conceptual and graphic depth.
    		•
    Tuesday, July 25, 2023 Promotional video released for FORMACIÓN SEMILLA.
  • Distributed via the Entrepreneurs Association’s Instagram channel.
    		•
    Saturday, April 20, 2024 Official declaration of Ius Universalis development.
  • Formal recognition of the doctrine as foundational to the JCA.
    		•
    Monday, April 29, 2024 Launch of INTELECTO newsletter.
  • Released via Mauro’s LinkedIn account.
    		•
    Wednesday, February 12, 2025 Publication of Lenguaje de Marca en el Espacio Digital, class of FEP program from the portfolio of the Association of Entrepreneurs of Ecuador.
  • Part of Season 1 (2023) of the FEP program, delivered to registered beneficiaries on April 29, 2023.
    		•
    Monday, March 03, 2025 Publication of Branding & Comunicación de Marca, class of FEP program from the portfolio of the Association of Entrepreneurs of Ecuador.
  • Part of Season 1 (2023) of the FEP program, delivered to registered beneficiaries on May 14, 2023.
    		•
    Wednesday, March 19, 2025 Publication of Capitalizando La Iniciativa Emprendedora, class of FEP program from the portfolio of the Association of Entrepreneurs of Ecuador.
  • Part of Season 1 (2023) of the FEP program, delivered to registered beneficiaries on May 28, 2023.
    • Thursday, March 27, 2025 Publication of Desarrollo de Soluciones Comerciales, class of FEP program from the portfolio of the Association of Entrepreneurs of Ecuador.
  • Part of Season 1 (2023) of the FEP program, delivered to registered beneficiaries on June 10, 2023
    		•
    Wednesday, April 16, 2025 Publication of Formulación de Estructuras Comerciales, class of FEP program from the portfolio of the Association of Entrepreneurs of Ecuador.
  • Part of Season 1 (2023) of the FEP program, delivered to registered beneficiaries on June 25, 2023.
    		•
    Tuesday, May 06, 2025 Brand structure evolves; adoption of “The Hiperversal Architect” concept, officially applied in the communication actions of the brand.
  • Official commercial motto begins use across social platforms.
    		•
    Wednesday, June 25, 2025 Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of the Mauro Rojas brand is published.
  • Publication of the present document.
    		•


    5. Strategic Observation

    The evolution of distinctive symbols does not invalidate prior versions. Every sign developed throughout the brand’s journey is integrated into its living symbolic catalog and recognized as a functional expression of its sovereign identity.

    The Mauro Rojas brand is acknowledged as an original source of functional legitimization for systems such as the Autonomous Capital Jurisdiction, Operational Law, and its associated brand ecosystem. Its identity is not merely personal—it is symbolic, organizational, and operational.


    VI. BRAND SEGMENTATION

    Audience of Interest.The brand Mauro Rojas is aimed at individuals, collectives, and organizations seeking to transcend traditional models of organization, leadership, and legality—through sovereign structures, strategic thought, and high-impact functional systems.

    General Target Audience. Emerging leaders, visionary entrepreneurs, system architects, organizational strategists, and creators of supraterritorial ventures pursuing:

  • Functional autonomy and non-delegated legitimacy.
  • Alternative legal models and sovereign structures.
  • Philosophically grounded positioning narratives.
  • Purpose-driven commercial ecosystems with traceability.
  • Strategic guidance to activate high-profile systems.

    • Specific Segments

    Segment Characteristics Needs the brand addresses
    Founders of system-driven ventures Creators of brands, platforms, or communities with expansive purpose Require legal structure, strategic narrative, and functional legitimacy
    Social and financial impact entrepreneurs Economic agents with cultural, social, or symbolic focus Seek commercial shielding, differentiation, and sovereign expansion
    Visionary thinkers and organizational strategists Designers of educational, legal, or economic models Require applied philosophical frameworks and replicable systems
    Alternative jurists and live-law practitioners Lawyers and legal-economy activists exploring non-state models Seek doctrine, legitimization, and operational tools
    Ethical and visionary investors Seek autonomous, sustainable, and traceable ecosystems Require reliable, interoperable structures with clear purpose



    VII. IMAGES: BRAND IDENTITY, SYMBOL SYSTEM, COLOR SYSTEM, BRAND PRODUCTS, ADVERTISING

    The Mauro Rojas brand is structured around a graphic identity system marked by creative recursion, combining visual components, chromatic codes, and complementary symbols with flexible freedom. This section includes a portfolio of images as evidentiary deployment, integrating each component of the brand’s development from inception.

    1. BRAND IDENTITY: Root Components

    The application of visual and auditory elements within the brand Mauro Rojas is governed by three pillars: logotype, isotype, and commercial motto, reinforced by use of color, composition, and substantive content.

    It is essential to underscore that the motto 'The Hyperversal Architect' functions not only as a slogan, but as a macro-concept representing Mauro Rojas within the social sphere through rhetoric—lending weight to the full executive and commercial brand system.

    1a. Visual Identity with Color Application
    Demonstration of brand identity application through two composition types: negative printing using a single flat color. These serve as general samples, while final application is subject to contextual, strategic, and conceptual criteria.
    Logotype with Updated Commercial Motto Base Imagotype (SENADI registration)
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Official brand logotype with commercial motto created by Mauro Rojas in 2025, printed in white negative on blue background.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Imagotype featuring the brand’s main components (isotype and logotype), created by Mauro Rojas between 2016 and 2019.


    1b. Primary Visual Identity Components
    The Mauro Rojas brand employs the following visual, textual, and auditory components, both independently and in combination:
    Logotype Isotype Commercial Motto
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Official brand logotype created by Mauro Rojas between 2015 and 2016.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Official brand isotype created by Mauro Rojas in 2019.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Brand’s commercial motto created by Mauro Rojas in 2025.


    2. COLOR SYSTEM: Codes and Application

    The brand utilizes a color palette for both flat printing and gradient combinations. Application follows flexible and recursive visual criteria tailored to conceptual, strategic, and commercial contexts. Hexadecimal codes: #e63323, #d89000, #0006e7, #002c8c, #220049.

    #e63323 #d89000 #0006e7 #002c8c #220049


    3. COMPLEMENTARY GRAPHIC COMPONENTS: Symbol System

    A multi-purpose symbol system is implemented for brand communication actions. Developed between 2007 and 2025, these symbols complement main brand elements and enable new proposals.

    While many remain in reserve, this document displays those already published through official brand channels or used in commercial products. Examples include: isotype with gold texture (2020), symbols extracted from official isotype (2019), iconographic components created in 2025 and earlier, isotype used for artistic notebook collections (2016–2019), logo of ARTBUK, editorial product line (2018), legacy symbols created between 2007–2017 for integrated communication

    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Official brand isotype with gold-textured application, created by Mauro Rojas in 2020.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Symbols extracted from the official brand isotype created by Mauro Rojas in 2019.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Symbol used as iconographic brand component, created by Mauro Rojas in 2025.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Symbol used as brand isotype between 2016 and 2019, created by Mauro Rojas in 2016 and applied to the brand’s artistic notebook collection.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Symbol extracted from the most recent version of the brand isotype, created by Mauro Rojas in 2019.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Symbol used as iconographic component of the brand’s communication system, applied as isotype for the artistic notebook collection, created in 2019 by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Brand isotype created by Mauro Rojas in 2015.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Logotype of ARTBUK, the brand’s editorial product line, created by Mauro Rojas in 2018.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Symbol used as iconographic component of the brand’s communication system, created in 2007 by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Symbol used as iconographic component of the brand’s communication system, created in 2017 by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Symbol used as brand isotype, created in 2011 by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Brand logotype from 2011, created by Mauro Rojas.


    4. GRAPHIC PRODUCTION: Illustration and Characters

    The brand maintains a catalog of intangible assets consisting of graphic artwork for multipurpose commercial use, among other digital assets.

    While most remain reserved, select illustrations used between 2016 and 2020 in commercialized products are presented as demonstrations: Shaman Solar — character illustration based on figurines and archaeological motifs; original graphic creation by Mauro Rojas, Shaman Jaguar — same as above, with jaguar symbolism, Ceremonial Mask — inspired by archaeological artifacts; designed by Mauro Rojas.

    Eonminu — The Brands Laboratory — The Hyperversal Architect — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Character illustration titled Shaman Solar, developed from figurines and patterns of archaeological artifacts. Original graphic creation by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Character illustration titled Shaman Jaguar, developed from figurines and patterns of archaeological artifacts. Original graphic creation by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Illustration of ceremonial mask inspired by archaeological artifact patterns. Original design by Mauro Rojas.


    5. EDITORIAL PRODUCTION AND COLLECTIBLE MERCHANDISE

    The Mauro Rojas brand integrates a series of editorial developments into its commercial system—available in both physical and digital formats.

    These productions are based on intangible assets previously created by Mauro Rojas and promote, directly or indirectly, the creative and social values associated with the brand. These assets also serve as instruments for future commercialization agreements.

    5a. Commercialized Editorial Products
    Collectible notebook series created using original graphic art by Mauro Rojas. Developed between 2016 and 2017, with several featured artworks dating back to 2007. The full collection was marketed between 2016 and 2019, each notebook includes a cover and back cover designed and illustrated by Mauro Rojas, forming part of the functional symbolic assets of the brand. The following products constitute the series:
    Perla Street Art Semillera Shaman Jaguar Shaman Solar
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Cover of the notebook Perla, designed and illustrated by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Cover of the notebook Street Art, designed and illustrated by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Cover of the notebook Semillera, designed and illustrated by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Cover of the notebook Shaman Jaguar, designed and illustrated by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Cover of the notebook Shaman Solar, designed and illustrated by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Back cover of the notebook Perla, designed and illustrated by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Back cover of the notebook Arte Callejero, designed and illustrated by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Back cover of the notebook Semillera, designed and illustrated by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Back cover of the notebook Shaman Jaguar, designed and illustrated by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Back cover of the notebook Shaman Solar, designed and illustrated by Mauro Rojas.


    5b. Prototyping and Merchandise Layouts
    The brand’s asset catalog includes mockups of merchandise set for upcoming commercial releases. The following examples have already been published: sleeveless shirt mockup featuring Shaman Solar illustration, backpack mockup with repetitive graphic pattern design, ceramic mug mockup with printed symbolic patterns.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Final tank-top mockup featuring front illustration of Shaman Solar, original design by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Final backpack mockup with repetitive graphic pattern print, original design by Mauro Rojas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Final ceramic mug mockup featuring printed symbolic pattern, original design by Mauro Rojas.


    6. ADVERTISING AND COMMERCIAL IDENTITY

    The brand’s communication system includes advertising pieces derived from intangible assets created within experimental projects led by Mauro Rojas. These have been tested through various market activations.

    Sample pieces presented in this document: promotional posters designed in 2016 and 2017, abstract illustration on cardstock expressing the brand’s graphic style.

    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Poster designed by Mauro Rojas in 2016 to promote his creative production.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Poster designed by Mauro Rojas in 2017 to promote his creative production.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas — Abstract illustration on cardstock, expressing graphic line elements used by Mauro Rojas in his creative work.

    This communication development is not limited to the examples shown here and is complemented by other aesthetic works published between 2002 and 2025 on official brand channels.



    VIII. EVIDENCE OF USE

    To confirm functional application of brand assets within the digital sphere, the following are official communication platforms and repositories:

    1. OFFICIAL CHANNELS

    PLATFORM URL OBSERVATION
    Jurisdictional Platform
  • https://www.maurorojas.com
  • https://es.maurorojas.com
    		•  —
    Brandfetch brandfetch.com/maurorojas.com —
    Bluesky bsky.app/profile/maurorojas.com —
    Linkedin www.linkedin.com/in/maurorojas —
    Mentes a la carta mentesalacarta.com/conferencistas-capacitadores-coaches/mauro-rojas —
    X x.com/maurorojas —
    Behance www.be.net/maurorojas —
    Pinterest www.pinterest.com/maurorojas —
    Sessionize sessionize.com/maurorojas —
    Spotify creators.spotify.com/pod/profile/maurorojas —
    Tumblr maurorojas.tumblr.com —
    Flickr www.flickr.com/people/maurorojas —
    Issuu issuu.com/maurorojas —
    Blurb www.blurb.com/user/maurorojas —
    BioSite bio.site/maurorojas —
    Facebook
  • www.facebook.com/maurorojasbiz
  • www.facebook.com/maurorojasec
    		•  —
    Instagram www.instagram.com/maurorojasbiz —
    Threads www.threads.net/@maurorojasbiz —
    Youtube www.youtube.com/@maurorojasbiz —
    TikTok www.tiktok.com/@maurorojasbiz —
    Patreon www.patreon.com/c/maurorojasbiz —
    Soundcloud www.soundcloud.com/maurorojasbiz —
    Google g.page/maurorojasart —


    2. PORTFOLIOS

    DOCUMENT URL OBSERVATION
    EXECUTIVE PORTFOLIO 2019
  • Spanish Version: https://issuu.com/maurorojas/docs/maurorojas_portafolioejecutivo2019
  • English Version: https://issuu.com/maurorojas/docs/maurorojas_executiveportfolio2019
    		•  —
    CREATIVE PORTFOLIO 2019
  • Spanish Version: https://issuu.com/maurorojas/docs/maurorojas_portafoliocreativo2019
  • English Version: https://issuu.com/maurorojas/docs/maurorojas_creativeportfolio2019
    		•  —
    SUJUN BOOK INSPIRACIÓN ANCESTRAL: https://issuu.com/maurorojas/docs/sujun2018_resb —
    ONOFFON [2016] https://issuu.com/maurorojas/docs/onoffon_portafolio1__maurorojas_ —
    ARTBOOK 2011 https://issuu.com/maurorojas/docs/maurorojas_artbook2011 —



    IX. FUNCTIONAL APPROPRIATION CLAUSE

    The brand Mauro Rojas, whether registered or not in any state system (SENADI, WIPO, or other institution on Earth), is functionally appropriated by its sovereign creator and adscribed to the Autonomous Capital Jurisdiction — JCA. All components declared herein, along with every creation published on official brand channels, are integrated into the system.

    Any prior registration in external systems is deemed null regarding authority over use, interpretation, regulation, or supervision. These registrations are recognized only as records of public use—not as sources of legitimacy.

    This functional appropriation is timeless, supraterritorial, and operates in neutrality with respect to conventional, state, or transitional systems.


    X. SOVEREIGN ADSCRIPTION CLAUSE

    The brand Mauro Rojas is formally adscribed to the Living Legal System of the Autonomous Capital Jurisdiction, under the principle of functional neutrality and supraterritorial protection.

    It is recognized as part of the JCA’s sovereign economic ecosystem and integrated into the jurisdictional archive as a symbolic and operational asset.

    The adscription has permanent and operative effects within the JCA’s Living Legal System, without temporal, territorial, or institutional restrictions. It constitutes a timeless document of functional and sovereign legitimization.


    XI. CLOSURE

  • This action does not seek recognition.
  • This act is not subordinated to external systems.
  • This act is activated by consciousness, structured by will, and executed through sovereignty.


    • Signed in full sovereign awareness,

    Mauro Rojas
    Living Sovereign Man / Founder and Architect of the Autonomous Capital Jurisdiction – JCA
    https://www.maurorojas.com


    📅 Document issued on June 20, 2025
    ✅ Officially declared with legal effect on June 25, 2025 [10:31 UTC+0]

  • 🌐 This jurisdiction is currently in doctrinal consolidation phase toward its definitive form. Its public activation and proclamation will be carried out in accordance with planning guidelines.
  • 🔒 This document is part of the Autonomous Capital Jurisdiction (JCA) and is published in accordance with the principle of progressive visibility and anticipatory legal self-determination. Its technical integrity will be verified through SHA-256 digital hash registration in the document shielding section.

    • Extended Traceability Clause and Document Updates
  • Any updates integrated into the Functional Traceability section are recognized as legitimate extensions of the declared system, issued under the principle of progressive visibility without altering the original version of this document. These insertions may include subsequent actions, operational complements, or necessary technical corrections resulting from ongoing review.
  • Such integrations are not considered adulterations of information, but reflect a sovereign practice of continuous documentation, inherent to the Living Legal System of the Autonomous Capital Jurisdiction – JCA. Any omitted events in the original version may be incorporated as verified updates, provided they are issued through authorized channels under the direction of the sovereign creator.
  • This clause safeguards the legitimacy of the technical and operational narrative, reaffirms the living traceability of the system, and enables the evolutionary registration of milestones as its functional activation consolidates.

    • Eonminu — The Brands Laboratory — Cover featuring symbols and seals of the Autonomous Capital Jurisdiction – JCA, publishing the Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand Mauro Rojas.
    © Mauro Rojas
    🔐 Document protected by SHA-256 hash
    ★JCA — All rights reserved. {alertInfo}
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    Mauro Rojas

    Business Mentor & Brand Constructor. Founder & CEO of Eonminu® Brands Laboratory™ • Founder of the Association of Entrepreneurs of Ecuador • Creator of ★ACJ.

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