ONOFFON™ in Data de Posorja

Mauro Rojas led a rural intervention process through ONOFFON™ that generated a design exhibition at the Nahim Isaías Museum, in Guayaquil.

Based on the proposal of ONOFFON™ as the incubator of social projects from Eonminu® portfolio, Mauro Rojas led a collaboration process with a group of students from the Escuela Superior Politécnica del Litoral to execute social development interventions through design and creativity workshops, in the Data de Posorja Commune, in Guayas Province.

Thanks to the warm welcome by the President of the Data de Posorja Commune, who personally received Mauro Rojas to discuss this opportunity for collaboration, it was possible to agree on a eight-week cooperation process to intervene The Commune Museum, designing furniture with reusable materials and exhibition banners applied to the interior space of the museum, carried out with some ESPOL students.

Mauro Rojas held meetings with the president of the Data de Posorja Commune to achieve the signing of a collaboration agreement

For the inhabitants of the Data de Posorja Commune, this approach is a great opportunity to gain knowledge that would give them stronger impetus in their interest in taking advantage of their historical and cultural wealth, for the benefit of their economic development through tourism dynamics.

The relationships with the people from the Data de Posorja Commune were pleasant and highly productive, this let us to get to know a community with a lot of commitment to the commercial initiative and cultural development.

This intervention strengthened the social mission of ONOFFON™, allowing us to understand the diverse reality of rural communities, identifying innovative initiatives for market development in social harmony.

Mauro Rojas' link with the artistic community was fundamental to achieve the support of the Nahim Isaías Museum, since precisely the director of the museum evaluated the trajectory developed through ONOFFON™ to observe the value proposition of this initiative, achieving openness to install a social design exhibition, giving the opportunity to design students from the Escuela Superior Politécnica del Litoral to exhibit their proposals to the public.

ESPOL students stood out with their exhibition of social design, that achieved great success with the public that got involved with the demonstration.

The exhibition Economía Circular: vida en nuevas ideas, presented at the Nahim Isaías Museum, was possible thanks to the commitment of design students to complement the path of ONOFFON™ through digital models that offered alternative views regarding the reuse of materials to boost the economy into community dynamics.

Mauro Rojas was pretty active during this stage, sharing creative meetings with children of the Data de Posorja Commune, on media tour, and also visiting different cultural offices like the Ministry of Culture, where he exchanged impressions with the actress Azucena Mora and delivered the invitations for the exposition at Nahim Isaías Museum.

Mauro Rojas shared moments with children from the Data de Posorja Commune giving creativity workshops.

The social intervention generated a circuit of relationships and beneficiaries that made it possible to disseminate the great importance of applying a design philosophy to build an integrative economic management perspective.

This experience was a great contribution to weaving relationships with communities that value their cultural and historical resources to activate their economy, an aspect that we consider valuable for market creation that strengthens ONOFFON™ as a social projects incubator.

Signage, Posters and Museographic displays were designed by a group of ESPOL's students who collaborated with the project in Data de Posorja.

Cultural wealth is a very important value in the Data Posorja Commune, taken by their inhabitants as an advantage for the economic drive of the community; this intervention was aimed precisely at highlight this differencial advantage through visual communication.

The entire process was very gratifying and highly productive, and today they are part of ONOFFON™ registry of sociocultural interventions to continue consolidating a comprehensive Market Development Model.

→ Project: ONOFFON™ in the Data de Posorja Commune
→ Event: Collaborative intervention in the Data de Posorja commune
→ Author/Director: Mauro Rojas
→ Exhibition venue: Nahim Isaías Museum, Guayaquil, Ecuador.
→ Production: Eonminu®
→ Year: 2015 {alertInfo}