CONSTRUMANIA

Brand identity design for CONSTRUMANIA

Deysi León, consultant and civil engineer who leads and owns the company CONSTRUMANIA, commissioned Eonminu® to design the brand identity of her business, a new initiative in the construction sector.

Leaving behind the traditional models of construction companies which are mostly focused on the achievement of the resultant building, the vision of CONSTRUMANIA is aimed at energizing environments for human harmony, either by constructing buildings, or through services to guide their clients in remodeling, ambient decoration, etc.

The isotype was built combining limitation of structures with panorama scheme, the logotype was created by drawing each letter to compose the entire set, and the slogan was integrated as a vital set of the brand's value.

The concept HARMONIOUS ENVIRONMENTS, inspired by the influence of nature, led to the fusion of geometric compositions to create the brand isotype, an abstraction that activates the unconscious' mechanisms to provoke in the public's mind the integration of the spaces of human interaction with the unique freshness of the natural environment.

The components of the brand identity were created taking the business values as the axis, jointly generating the isotype, the logo, the slogan and the chromatic proposal.

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The result is aimed at taking advantage of each component for the development of executive communication, advertising, the offer and business portfolio, as well as the creation of tangible and intangible assets for the expansion of its commercial influence.

→ Client: Deisy León
→ Company: CONSTRUMANIA
→ Execution: Brand identity creation, Logo design.
→ Communication design: Mauro Rojas
→ Graphic production: Eonminu®
→ Year: 2015 {alertInfo}