Mauro Rojas®: advertising development
Development of the commercial identity of Mauro Rojas® sketchbooks collection, for advertising communication in print and digital media.
After having created a series of limited edition artistic sketchbooks, Mauro Rojas, Founder and CEO of Eonminu®, tested in the market this product and his brand identity values from November 2016 to April 2017, both in physical commercial spaces and on digital platforms.
Given the need to disseminate the value proposition of this product, linked to creative expression, a series of advertising pieces were designed to build its commercial identity, applied to invest in the communication development of the Mauro Rojas® business model.
The graphic development had a colorful experimental character, playing with symbolic and iconographic components, enhanced with the laborious advantage of collage and artisanal textures treated digitally, and also using art created from the ONOFFON™ project.
The series of posters designed along this experimental process is highly inspired by ancient culture applied with pop-art criteria.
The development of the commercial identity for Mauro Rojas® products took a 8-month process, which evolved with each participation in the fairs where he placed his offer, with original posters and advertisements to promote his production on digital platforms during the last 5 months, including cover images for his pages on social platforms.
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The visual richness of this process was aimed at connecting print and digital media with attractive compositions, giving an aura of collectible art to each graphic piece, beyond ad-intentions.
This advertising development integrated graphic pieces that circulated on digital platforms and were applied in print media with the design of business cards and posters.
The construction of commercial identity for the products marketed under Mauro Rojas® brand left doors wide open to the imagination, enhancing advertising possibilities that enrich the values of the brand with the use of symbolic language, for the development of new products.
→ Brand/Product: Mauro Rojas®
→ Execution: Development of commercial communication, Advertising identity.
→ Graphic production: Eonminu®
→ Duration: 2016-2017 {alertInfo}
