Mauro Rojas® sketchbooks: the product road

Mauro Rojas® limited edition sketchbooks collection was put into commercial development at diverse fairs and events in Guayaquil, from 2016 to 2019.

Mauro Rojas, Founder and CEO of Eonminu®, created a limited edition collection of sketchbooks in 2016, which was tested in the local market by intervening in various emerging commercial venues. This commercial development process began in November 2016 and culminated in December 2019, taking the product to diverse local fairs.

Mauro Rojas was present at emerging commercial fairs since November 2016; his artistic sketchbooks were market-tested along with other of his creations at different venues in Guayaquil.

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Mauro Rojas was actively involved in this commercial development, participating in pop-up fairs and points of sale, in shopping centers, digital fairs, outdoor public spaces and in university fairs. This process was complemented with permanent communication on digital platforms and special activations.

Through this limited edition launch, valuable information was collected in order to generate new launches, adding differential qualities to enrich the attributes of the brand.

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These sketchbooks was exhibited in the temporary commercial island of GUAYAQUIL EMPRENDE in Mall del Sur, together with products of other entrepreneurs.

This great period of commercial development, already closed this month, will be sporadically open to the possibility of realizing available opportunities until taking a higher stage. The intention, of course, is to add activations in digital spaces, to strengthen the product atributes until a new collection is ready, with more advanced visual qualities.

→ Project: Commercial development for Mauro Rojas' sketchbooks collection
→ Author/Brand: Mauro Rojas®
→ Communication design: Mauro Rojas
→ Production and development: Eonminu®
→ Duration: 2016 - 2019 {alertInfo}