Mauro Rojas® — brand development
Visual identity system for Mauro Rojas®
To enhance his business value proposition, Mauro Rojas, Founder and CEO of Eonminu®, designed the visual identity system of his brand in a long process of restructuring and differentiating his business models, strengthening the values of his commercial presence as a business mentor, creator of knowledge, and builder of information.
Topics and stories related to imagination and mental development are concentrated in a symbolic way to abstract the isotype, assigning it personification.
To create the brand symbol, aspects related to imagination were concentrated to construct the isotype, which was personified to abstract Mauro Rojas' profile, with the intention of expanding the possibilities to develop communication and multiply the offer in the brand portfolio.
ars ad aeternum™ was generated as official motto to redirect the artistic offer of Mauro Rojas.
It was decided to differentiate the portfolio offering by taking advantage of each of the components of the brand system, such as the isotype and the commercial slogan. In this way, the brand's value achieves a high position, remarking its executive attributes enhancing the presence of Mauro Rojas as a business mentor and information builder.
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The isotype generates new opportunities in product creation, while the commercial slogan reorients Mauro Rojas' artistic offering, so that the commercial system is managed in a diversified structure.
Consequently, the commercial slogan ars ad aeternum™ is leveraged and reoriented as a catalogue of intangible assets related to the knowledge industry and graphic arts, starting with the digital art offer.
Mauro Rojas® is a registered trademark under the ownership of Mauro Rojas; both its commercial name and visual identity, its commercial slogan ars ad aeternum™, as well as all phonetic, textual and graphic components shown in the products that make up its portfolio, are also protected by legal self-determination, backed by the IUS UNIVERSALIS legal basis and the ★JCA private law system, with eternal registration and imperishable character.
→ Project: Brand identity system development
→ Author/Brand: Mauro Rojas®
→ Communication design: Mauro Rojas
→ Graphic development: Eonminu®
→ Duration: 2015 - 2019 {alertInfo}
