Digital Advertising Conference

'Publicidad en redes sociales para emprendedores' is the conference given by Mauro Rojas at the GUAYAQUIL EMPRENDE Entrepreneurship Center.

Mauro Rojas shared with the community of the GUAYAQUIL EMPRENDE Entrepreneurs' Center the conference 'Publicidad en redes sociales para emprendedores' (Advertising on Digital Platforms for Entrepreneurs), to guide the management of digital platforms for autonomous businesses, both in organic content and advertising guidelines. The meeting took place the past October 31, thursday, in Plaza Guayarte.

At the meeting, Mauro Rojas briefly reviewed diverse aspects he shared as a photography and marketing instructor in LA OLLA EMPRENDEDORA program, which contributed value to the advertising issue when evaluating cases.

The importance of building communication criteria based on the use of language was brought up, so that words and images are complemented and implemented strategically, to strengthen the commercial presence in daily communication on digital platforms to build brand value.

This conference integrated the aspect of photography with mobile devices for advertising purposes. The above photo is a courtesy by the GUAYAQUIL EMPRENDE Entrepreneurs Centre's team.

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A part of this conference was dedicated to the observation of the Instagram and Facebook platforms, with advice related to commercial presence; the Facebook's Commercial Manager was explored, including a demonstration to configure an advertising schedule.

At the end of the session, the necessary openness for the exchange of concerns and suggestions was well managed, providing suggestions for each particular case, especially in matters of brand communication.

→ Conference: Advertising on digital networks for entrepreneurs
→ Speaker: Mauro Rojas
→ Venue/Organization: GUAYAQUIL EMPRENDE Entrepreneurs Centre
→ Production: Eonminu®
→ Year: 2019 {alertInfo}