EXPOSEXUALIDAD

Editorial materials for EXPOSEXUALIDAD, public health campaign by the ONG Colectivo para Alternativas Humanas.

This project was developed the second half of November, for activating educational campaigns into World AIDS Day, with a series of events in public squares aimed at adolescent audiences, in Guayaquil.

The great strength of this project lay precisely in the relationships previously woven with the community throughout the educational meetings, so that the photographic record was used to command the composition of the script, with a story that sought brevity to enhance reading focus.

The red ribbon, a symbol of the fight against HIV, was used to guide graphic communication, using the concept of fluidity and intervening color, seeking freshness in the use of visual symbols to energize reading and positively influence the digestion of information that is usually heavy due to the conflictive background of the topic in question.

→ Client: Colectivo para Alternativas Humanas
→ Project/Campaign: EXPOSEXUALIDAD
→ Communication design: Mauro Rojas
→ Editorial production: Eonminu®
→ Year: 2006 {alertInfo}