PDPSE Report — ESPOL

Publication development for the PDPSE Report

To close with a flourish the execution of social programs directed by the Escuela Superior Politécnica del Litoral in the Santa Elena Province, Eonminu® was commissioned to create a publication to remark the important milestones of the PDPSE — Programa para el Desarrollo de la Península de Santa Elena.

The development of graphics was one of the strategies applied to highlight the value of the information contained in the publication, and with that orientation, the visual identity of the product was designed, also incorporating a series of iconographic vignettes that give clues about the nature of the information, visually integrating aspects of social and environmental intervention.

The visual identity developed for the PDPSE Report diversifies the content managed in the publication, allowing a fresh and dynamic reading.

Remarking the achievements of the social aspect of this report, Mauro Rojas proposed to inject differentiation through the advantages that graphic dimension offers.

The graphic resources was widely exploited, generating section covers with an artistic concept to remark and organize the content in five large areas, applying the color system with greater ease, but at the same time giving a certain level of autonomy to each section.

Iconographic vignettes were created to summarize the axes of intervention of the PDPSE.

Each element containing information was designed as an integrated system: frames, tables, vignettes, highlighted paragraphs, distinctively applied thanks to the schematic use of the chromatic system developed for this publication.

As a result, we obtained a distinctive book that gives the entire spotlight to values of the social and environmental intervention program, generating with this publication a historical asset of high value for the Institution's portfolio.

The harmonious combination of image and abstract figures gives freshness when reading the content, standing out by balancing text and image.

This type of documents are generally delivered with a dry formality, without further highlighting of their values, so that the client's intention of generating a publication to be reproduced on a large scale was taken advantage of to prepare a publication with commemorative criteria, bringing its values to a high visual level, to obtain an editorial asset as a seal of a historical path.

→ Client: ESPOL - Escuela Superior Politécnica del Litoral
→ Design direction, Communication concept, Visual identity: Mauro Rojas
→ Layout and graphic composition: Tatiana Cedillo Jurado
→ Illustration and image processing: Franklin Alume
→ Editorial production: Eonminu®
→ Year: 2010 {alertInfo}