KOFFIBREAK™
Brand identity design for KOFFIBREAK™, a digital communication product from Eonminu® portfolio, created by Mauro Rojas in June 2020.
KOFFIBREAK™ is a digital product created by Mauro Rojas, Founder and CEO of Eonminu®, to build an adjunct media for this consulting firm and strengthen our business model.
The prototype began to be built in June 2020 through the Eonminu® account on the Instagram platform, with live broadcasts since August; these broadcasts had a guest interview model.
The visual identity created for KOFFIBREAK™ has a diverse character for its application, with wide possibilities of color, gradients, textures, and animation.
This development was carried out progressively, building the graphics as the product prototyping progressed. For this purpose, each graphic piece used to promote the space through publications on various digital platforms was used.
Having achieved cohesion in the composition, a color palette was chosen that works as a base when a more open treatment with the use of gradients and textures is not applied. Special concentration was dedicated to the creation of the isotype, which achieved definition from the beginning of the project.
A series of posters and videos were designed during this development stage to promote the KOFFIBREAK™ on social platforms, from June 2020 to July 2021.
During the first development stage, KOFFIBREAK™ received several talented proffesionals who are active in the creative industry: Gabo Peña, Verónica Moreira, Carolina Pepper, Damián Matailo, Jenny Carvajal, Cecilia Márquez, Cinthia Vargas, Óscar Santana, among others.
A new stage is projected to start a series of abstract compositions as an experimental phase of product development, injecting new ingredients to enhance the educational criteria with graphic creativity.
KOFFIBREAK™ is a digital media product which remains on development stage while the brands' portfolio of Eonminu® is under construction.
This brand development process will be extended to new phases, experimenting with various levels and criteria of graphic and audiovisual compositions that promote the product with remarkable differentiation in its communication proposal, for courses creation, editorial production, and advertisement on print media and digital platforms.
→ Product: KOFFIBREAK™, digital media from the Eonminu® portfolio
→ Execution: Brand identity development, Logo design.
→ Communication design: Mauro Rojas
→ Graphic production: Eonminu®
→ Duration: 2020 - 2021 {alertInfo}