Almanaque de Cuerpos
Visual identity design for Almanaque de Cuerpos, performance art meeting based in Guayaquil.
Almanaque de Cuerpos is a performance art meeting created and directed by the contemporary dancer Jenny Carvajal, project which was born in March 2014, taking place during three days, annually.
This meeting honors performance art plays of independent artists, taking it to unconventional spaces to strengthen their uniqueness by promoting their creative disruption, bringing their creations face to face with local audiences, and promoting them on digital platforms.
The visual identity of Almanaque de Cuerpos was developed over three months during this year, with the objective of promoting its evolution and differentiation.
The previous meetings of Almanaque de Cuerpos, in 2014 and 2015, have great importance for the development of this project, considering that Eonminu® was commissioned to create the posters for those editions.
The start point for creating the the visual identity of Almanaque de Cuerpos is the Origin Glyph, created for composing the symbol of the brand.
To go one step further and launch a fourth installment at an improved level, Jenny Carvajal commissioned the communication design of the fourth meeting to integrate digital platforms as an additional showcase.
Mauro Rojas created a visual identity structure aimed at developing a multipurpose communication, to boost with visual energy a disruptive and unprecedented artistic production model.
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The application of the resultant isotype was tested through various color combinations, using the triadic structure of color stablished for the brand.
The result is not only components that give birth to a communication system, but they are also valuable intangible assets that strengthen the independent scene in Ecuador by giving it international projection.
This visual development injects high value into the brand, integrating intangible assets that enrich the implementation of communication strategies at various scales and for multiple purposes.
The graphic identity was widely implemented to advertise the meeting on digital platforms, creating diverse visual pieces, and also the titles included in the audiovisual record of the meeting.
In addition to the construction of the symbolic components that give life to the visual identity of Almanaque de Cuerpos, various communication instruments were developed that shaped the presence of the brand on digital platforms, including communication material such as brochures, digital advertising pieces, compositions for video, among others.
→ Project: ALMANAQUE DE CUERPOS
→ Client: Jenny Carvajal
→ Execution: Visual identity and Logo design
→ Communication design: Mauro Rojas
→ Graphic production: Eonminu®
→ Year: 2021 {alertInfo}
