Methodology for Creative Development Projects

Design lecture by Mauro Rojas at the Encuentro Latinoamericano de Diseño in Argentina

Mauro Rojas, Founder and CEO of Eonminu®, spoke at the Latin American Design Meeting with the lecture Metodología de tabajo en proyectos de desarrollo creativo, given at the institution's facilities in Mario Bravo, in Buenos Aires, Argentina, recently in July 29.

This conference, shared as an interconnected dialogue of various projects led by Mauro Rojas during the period 2008-2014, was aimed at new and advanced creators, to explore observations and alternative routes when generating a creation process, in any discipline, giving emphasis on design mentality and communication criteria.

In this intervention Mauro Rojas addressed the processes of his creations from thematic diversity: advertising design, sociocultural research, communication for performing arts, street art, construction of graphic symbols, poster design, ancestrally inspired graphics, street art, etc.

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The photographic record made in the research stage to create POSTERS FOR A COLLECTIVE RECONCILIATION, a large-format poster installation exhibited at the 2008 Shanghai Biennial, was shown in this conference.

Mauro Rojas briefly shared his methodology for creating communication products, works of visual and scenic art, and applied research models, also highlighting the criteria he uses to build brand symbols.

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Several of the cases presented correspond to the Eonminu® portfolio, both orders for clients and developments generated from ONOFFON™, giving space to evaluate the results and processes of each experience.

Mauro Rojas discussed his experience connected with archaeology, which began in 2007 with several corporate design assignments.

The lecture's record appears in Actas de Diseño #20, official memory of Encuentro Latinoamericano de Diseño, published by the Faculty of Design and Communication of the Universidad de Palermo.

This meeting was ideal for exchanging observations with designers who were beginning their journey with their own visual communication studies, who attended the conference.

→ Lecture: Metodología de trabajo en proyectos de desarrollo creativo
→ Author/Speaker: Mauro Rojas
→ Event: Latin American Design Meeting
→ Venue: Universidad de Palermo, Buenos Aires, Argentina.
→ Content production: Eonminu®
→ Year: 2015 {alertInfo}