Eonminu® — brand identity

Construction and development of the brand identity of Eonminu® Brands Laboratory™, market development consultancy created by Mauro Rojas.

Mauro Rojas, Founder and CEO of Eonminu®, began to give life to this consulting firm in December 2005. A process that gradually took shape, initially with visual communication and graphic art services, baptized with the name Method, and carried out alone. Later, the Method project was redirected to the Eonminu® developments portfolio.

As new opportunities, learnings and challenges opened up, Mauro Rojas decided to begin an experimental stage in 2010 to generate a business model characterized by its uniqueness, based on the development of intangible assets; to this business system, which had already been under construction for years, assigning the name Eonminu in September 2013.

Eonminu® is a genuinely created name, combining ancient languages to build a business concept, whose foundation is experimentation transcending space/time.

Eonminu® is THE ROAD TO ETERNITY, a concept built to formulate a creative hyperdimension, in which the developments that are built, on an experimental basis, are generated to transcend any limitation, to acquire eternity, that is, an everlasting permanence in the market, and in history.

Based on this approach, Mauro Rojas developed the concept of BRANDS LABORATORY, as the primordial space where we shape the creations commissioned by our clients or that form part of the firm's portfolio. This concept was also assigned as the commercial motto of Eonminu®.

By formulating this firm as a BRANDS LABORATORY, at Eonminu® we not only generate solutions for our clients, we also develop products for our catalogue, including business training, strategy consulting and merchandise.

The brand slogan is essential to highlight the business's value proposition

As a Brands Laboratory, Mauro Rojas decided to formulate a business system based on commercial experimentation, generating solutions to develop markets and new business models, both for our clients and for the firm. With that decision in mind, he decided to build a portfolio with brands and products generated over a trajectory of almost 20 years, since the beginning of this project in 2006.

The Eonminu® symbol is applied with various combinations of its color palette.

At Eonminu® we have a portfolio of brands and products that are part of our commercial assets, which strengthen our offer and give our clients a clue regarding the vision, mission, purpose, and concept of the business system.

Eonminu® Laboratorio de Marcas™ is a registered trademark owned by Mauro Rojas. Both Eonminu® (phonetic name, trade name, visual identity), its commercial slogan (Laboratorio de Marcas™, Brands Laboratory™), as well as all phonetic, textual and graphic components shown in the original offer that make up its brand portfolio, are also protected by legal self-determination, backed by the IUS UNIVERSALIS legal basis and the ★ACJ private law system, with eternal registration and imperishable character.

→ Project: Brand identity of Eonminu® Brands Laboratory™
→ Author/Owner/Holder: Mauro Rojas
→ Communication design: Mauro Rojas
→ Graphic production: Eonminu®
→ Duration: 2013 - 2019 {alertInfo}