crónica imaginaria™

Brand identity design for crónica imaginaria™, an educational art product created by Mauro Rojas, integrated into the Eonminu® portfolio.

crónica imaginaria™ is an educational product that combines art, creativity, personal development, and leadership, that promotes free artistic expression as an essential value for the individual to achieve high capacities to build renewing leadership from self-knowledge.

The name of the brand suggests abstraction as a primal source for the construction of stories as mental boost.

Mauro Rojas began the construction of this product in 2018, as a digital platform proposal to promote artistic creativity and its production of digital visual art, integrating narrative as its differential value.

KRONIM™ is the name of the isotype developed for the brand identity system of crónica imaginaria™

Since the first semester of this year, the project is updated taking a turn with an educational component, developing a system of creative meetings for various segments of the public that require a space to enjoy their creativity.

After this decision, we integrated creativity workshops to the crónica imaginaria™ proposal, provoking the adittion of the motto La dimensión para auténticos creadores (The dimension of authentic creators) to fortify the values of the brand in this new stage of development.

crónica imaginaria™ combines art and education to promote the development of the imagination, integrating a leadership perspective for community strenghten.

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The brand system of crónica imaginaria™ has integrations of colorful illustrations to promote its creative values and its motto empowers the public.

The brand identity system of crónica imaginaria™ has a strong concentration of symbolic charge both in its isotype and in the name of the product, each component of the graphic identity was generated for its plastic functionality, both together and separately, to enhance the development of its portfolio and open opportunities for new products.

→ Project/Product: crónica imaginaria™
→ Execution: Brand identity development
→ Communication design: Mauro Rojas
→ Graphic production: Eonminu®
→ Duration: 2018 - 2022 {alertInfo}