Act of Functional Appropriation, Sovereign Adscription, and Operational Legitimation of Commercial Assets — ONOFFON

byMauro Rojas Published:

DECLARATION OF AUTHORSHIP, INTELLECTUAL AND INDUSTRIAL PROPERTY, INTELLECTUAL AND INDUSTRIAL AUTHORITY, EXCLUSIVE OWNERSHIP, SYMBOLIC PROTECTION, AND SOVEREIGN REGISTRATION OF COMMERCIAL ASSETS

Version 1.0
Denomination: ONOFFON
Asset Type: Socioeconomic Research and Development System / Commercial System / Trademark
Date of Issuance and Activation: July 07, 2023
Date of Official Publication: July 17, 2023
Issued by: Mauro Rojas

🛡️Nature: Legal Self-Determination • Asset Protection • Functional Legal Application
🌑Lunar Phase: New Moon in Cancer


This record is declared permanent, imperishable, and binding at a supraterritorial scale. It is recognized as a foundational act inscribed within the Living Legal System of the Autonomous Capital Jurisdiction — JCA , under principles of functional neutrality, self-determination, and symbolic sovereignty. The validity of this adherence is neither dependent upon nor subordinated to state or conventional systems.

Symbolic sovereignty is declared over all signs, symbols, and narratives linked to this brand, recognizing them as legitimate, operational, and protected functional assets within the Living Legal System of the Autonomous Capital Jurisdiction — JCA.

Interpretation, evolution, and reproduction of its symbolic components are subject solely to the jurisdictional authority of its creator, without subordination to external or conventional normative systems.


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I, Mauro Rojas, a living and sovereign man of full right, pre-juridical, pre-legal and pre-state, legally self-determined and in exercise of my private jurisdiction pursuant to the legal principles documented since 2022, hereby establish:


I. DECLARATION OF ORIGIN AND PURPOSE

Exercising functional self-determination and under the doctrinal framework of Ius Universalis, the sovereign adscription of the commercial trademark named “ONOFFON” to the Autonomous Capital Jurisdiction - ACJ is hereby declared, as an act of symbolic, functional, and economic shielding.

This brand is not limited to being a distinctive sign. It is declared as an autonomous commercial system, with its own identity, functional purpose, and verifiable traceability.


II. IDENTIFICATION: NAME AND CHARACTERISTICS

ASPECT / FACTOR DETAIL
Brand Name ONOFFON
Commercial Motto
  • Reactivamos la cultura
  • Reactivating culture
    		•
    Writing Mode Capital first letter. All lowercase. ALL UPPERCASE.
    Distinctive Components Recursive imagotype. Root isotipo. Logotype. Complementary and derivative isotypes. Secondary iconographic symbol system. Official color system.
    Social Platform Presentation
  • Dinamizamos el patrimonio histórico y los derechos intelectuales para impulsar el desarrollo socioeconómico de los pueblos.
  • We energize historical heritage and intellectual rights to drive the socioeconomic development of communities.
    		•
    Registered in State System No.
    Registry Status None within state systems.
    Registered Name —
    Observation: This brand is declared as a functional asset with industrial sovereignty ascribed to the JCA, regardless of its status in state systems.



    III. OPERATIONAL ARCHITECTURE OF THE BRAND

    FIELD DETAIL
    Application Format
  • Structural hybrid: physical, digital, and symbolic.
  • Capable of operating in in-person, community, virtual, supraterritorial, and heritage activation environments.
    		•
    Functional Nature
  • An applied research system, cultural development engine, and community heritage activator. Operates as sovereign creative infrastructure within the ecosystem of the Autonomous Capital Jurisdiction.
  • ONOFFON® transcends being an artistic or social project; it constitutes an operational laboratory of symbolic transformation capable of integrating legacy, identity, design, and socioeconomic activation from rural communities.
    		•
    Operational Purpose
  • Detect, diagnose, and transform structural conditions impacting the development of communities. Dynamize historical heritage and intellectual rights through design, documentation, curatorship, artistic intervention, and institutional linkage.
  • ONOFFON® structures aesthetic and social solutions that promote cultural self-sufficiency, economic empowerment, and symbolic activation of territories.
    		•
    Integrated Disciplines Applied social research. Cultural and purpose-based design. Community intervention. Intangible heritage. Activation of intellectual rights. Aesthetic curatorship. Cultural management. Institutional strategy. Applied arts. Symbolic narrative. Visual and territorial documentation. Heritage brand development. Supraterritorial design.
    Operational Launch
  • Date: Thursday, November 11, 2010
  • Initial activities: Field research. Creative interventions in rural communities. Applied research around archaeological heritage. Creation of artistic works and premium artisanal brands. Publication of system development portfolios. Format presentation at national and international events.
    		•
    Target Segment [Summary] ONOFFON® addresses rural communities, cultural institutions, researchers, purpose-driven designers, social nodes, artistic collectives, cooperation platforms, and public or private systems that recognize heritage as a resource for development and sovereign activation.
    Monetization Model Multinodal and cultural: includes heritage licensing, publication of derivative cultural brands, implementation of artistic interventions, curatorial design, symbolic content, and institutional alliances for supraterritorial activation with verifiable traceability.



    IV. TONE AND POSITIONING

  • Patrimonial, integrative, regenerative. sustains a narrative with symbolic and operational authority to intervene in community processes with a focus on cultural self-determination. Its tone embodies territorial memory, ancestral aesthetics, and purposeful transformation.
  • It operates as a system of applied creative research, capable of diagnosing sociocultural contexts and activating solutions through design, intervention, and institutional storytelling. It bears a living artistic identity that articulates critical thinking, territorial practice, and heritage empowerment.
  • It is positioned as strategic symbolic and community infrastructure, with supraterritorial vision and operational integration capacity across multiple nodes: social, educational, cultural, productive, and doctrinal.


    • V. FUNCTIONAL TRACEABILITY OF THE BRAND

    This section documents the symbolic, functional, and economic evolution of the “Mauro Rojas” brand, as part of its sovereign legitimization within the Living Legal System of the Autonomous Capital Jurisdiction, supported by the following timeline of development, activation, and execution:

    1. Stage One: 2010-2012 • INCUBATION • CONCEPTUAL DRAFTING • APPLIED RESEARCH • GERMINATION • FIRST GRAPHIC PIECES • DISRUPTIVE SIGNS

    MARKING / DATE MILESTONE DESCRIPTION
    July–August 2010 Mauro Rojas participates in an International cultural residency in Alanya, Turkey. This journey inspires Mauro to begin shaping ideas that would give birth to ONOFFON.
  • Cultural exchange event focused on heritage and tourism around Alanya’s medieval castle. Sponsored by Alanya Municipality.
    		•
    November 2010 - June 2011 Philosophical base of ONOFFON is built by Mauro Rojas. Inspired by Mauro’s time in Istanbul, Turkey.
  • Project reviewed by Alfredo Moreira and María de los Ángeles Custoja, accepting to join the team.
    		•
    February 2011 Mauro releases designs, commissions, and archaeological-inspired artworks in an interview for NEW WEB PICK magazine, issue 32.
  • Publication features ONOFFON’s early graphic experiments inspired by archaeological artifacts, recently created by Mauro Rojas.
  • International digital publication in English featuring global designers and multimedia art.
    		•
    August 2011 Launch of applied research phase in rural areas
  • Conceptual model of ONOFFON put to test.
  • A multidisciplinary collaborative team implements community research in Juan Montalvo commune, Santa Elena province.
    		•
    August 2011 ONOFFON research activities start in Santa Elena province, with an Art therapy workshop conducted in Juan Montalvo, given by María de los Ángeles Custoja.
  • Activity coordinated with team member Alfredo Moreira.
    		•
    August 2011 Creativity workshop led by Mauro Rojas, with graphic art sessions for children and elders in Juan Montalvo commune.
  • Activity coordinated with Alfredo Moreira.
    		•
    March-November 2012 ONOFFON creative development lab is activated. Evolution of project and visual identity begins.
  • Mauro produces artworks, sketches, stage intervention concepts, and character designs.
    		•


    2. Second Stage: 2013-2016 • INTERNATIONAL EVENTS • EXHIBITIONS AND CONFERENCES • CREATIVE LAB EVOLUTION • ARTISTIC WORK EXHIBITION • REFINEMENT OF DISTINCTIVE SIGNS • BRAND PORTFOLIO DEVELOPMENT • MARKET TESTING

    MARKING / DATE MILESTONE DESCRIPTION
    March 2013 First official distinctive sign of ONOFFON created and used by Mauro Rojas.
  • Imagotype and its components begin appearing in communication materials and public presentations.
    		•
    Thursday, Aug 01, 2013 Participation in “DISEÑO SIN FRONTERAS”, evento hosted by University of Palermo, Buenos Aires, Argentina.
  • Mauro presents ONOFFON’s development between 2011 and 2013.
  • This event is part of the Latin American Design Meeting.
    		•
    Wednesday, September 18, 2013 ONOFFON presented by Mauro Rojas in Project Room, Arte Actual Gallery.
  • Hosted by FLACSO, Latin American Faculty of Social Sciences, Quito, Ecuador.
    		•
    Thursday, November 05, 2013 Universidad de Palermo publishes interview with Mauro on YouTube, on his participation in DISEÑO SIN FRONTERAS with the ONOFFON project.
  • Conference titled "Design as a tool and discipline for sociocultural development," showcasing ONOFFON’s activities.
    		•
    Saturday, March 21, 2015 Performance Al-Khemia presented at Almanaque de Cuerpos – second edition, at the Nahim Isaías Museum in Guayaquil, Ecuador.
  • Al-KhemiaLive performance from ONOFFON’s creative lab.
    		•
    Tuesday, July 07, 2015 Review published integrating Al-Khemia performance, shown at Nahim Isaías Museum and Casa de la Cultura Theater.
  • Al-Khemia is interpreted by Princesa de Ají and directed by Mauro Rojas.
    		•
    Wednesday, July 29, 2015 Mauro presents “Creative Development Project Methodology” at the Latin American Design Meeting.
  • Mauro Rojas displays developments of Eonminu and ONOFFON in Mario Bravo venue of Universidad de Palermo.
    		•
    Friday, July 31, 2015 Presentation of ONOFFON pitch session at the Latin American Design Meeting.
  • Mauro Rojas participates in Pitch Sessions of DISEÑO SIN FRONTERAS.
    		•
    September 2015 Creative interventions with ONOFFON in Data de Posorja commune and design exhibition at Nahim Isaías Museum.
  • Creativity activities and design development with ESPOL students.
  • The Circular Economy exhibition is possible thanks to an agreement between Mauro Rojas and the director of the museum Nahim Isaías.
    		•
    March 2016 Publication of design conference in en ACTAS DE DISEÑO, official material of the Universidad de Palermo. ONOFFON development is included in this conference.
  • Conference 'Metodología de trabajo en proyectos de desarrollo creativo' by Mauro Rojas is included in the compilation.
    		•
    September 2016 - February 2017 Design, development, and commercialization of editorial product line, some of these creations use graphic art pieces from the ONOFFON lab.
  • Artistic notebooks released online and at local fairs.
    		•
    November 2016 - May 2017 Mauro Rojas uses graphic art pieces from the ONOFFON creative lab to create advertising and commercial identity for his brand.
  • Strategy includes market testing to boost intellectual production of the ONOFFON project.
    		•
    December 2016 Mauro Rojas participates in local fairs provoking public interaction for market testing of ONOFFON outputs.
  • Market testing strategy executed to evaluate graphic development.
    		•


    3. Third Stage: 2017-2020 • PUBLICATION OF COMPILATIONS • GRAPHIC LAB CONSOLIDATION • INTERVIEWS TRANSMITTING EXPERIENCE IN THE CREATIVE INDUSTRY

    MARKING / DATE MILESTONE DESCRIPTION
    Monday, June 12, 2017 ONOFFON portfolio published on social platforms summarizing 2010–2015 activities.
  • Includes public stage performances and lab results.
    		•
    Viernes, 08 junio 2018 Documentary videos published on the creation process of Al-Khemia performance, filmed in natural spaces.
  • Rehearsals by Princesa de Ají under Mauro’s direction, shared on ONOFFON’s YouTube channel
    • Tuesday, July 03, 2018 Release of INSPIRACIÓN ANCESTRAL catalog, published with lab-generated works of ONOFFON.
  • Original digital artwork inspired by archaeological artifacts.
    		•
    Saturday, February 23, 2019 Release of ONOFFON Portfolio on social platforms, update posted covering 2010–2019.
  • Timeline integrates product creation and market evaluation.
    		•
    Tuesday, February 26, 2019 Consolidation of ONOFFON with a publication compiling the project's progress from 2011 to 2018.
  • Recap of 8-year development cycle.
    		•
    Saturday, July 04, 2020 Mauro Rojas publishes ONOFFON graphic advancements to support brand creation.
  • Process continues with textile design applications for Kidoto.
    		•
    Wednesday, November 18, 2020 Mauro Rojas announces interview on digital channel CAFE CLUB TV, on creative industry.
  • Dialogue with Fernando Febres-Cordero about Ecuador’s creative and cultural industry status.
    		•


    4. Fourth Stage: 2021-2023 • MACRO PROJECT CONSOLIDATION • TRAJECTORY EVALUATION • VALORIZATION • INTEGRATION INTO EONMINU PORTFOLIO • BRAND IDENTITY RENEWAL • SOVEREIGN ARCHITECTURE

    MARKING DATE MILESTONE DESCRIPTION
    February 2021 Mauro Rojas announces on social plataforms the CHAMANES Y CANGREJOS exhibit, in collaboration with Gabo Peña, showcasing their art and design works.
  • Mauro Rojas includes ONOFFON lab creations for editorial products and artistic works.
    		•
    Wednesday, November 12, 2021 Mauro Rojas releases graphic development progress from the ONOFFON lab.
  • Catalog consolidation continues, supporting Kidoto brand creation.
    		•
    September-December 2022 Mauro Rojas develops 2011–2021 process evaluation and brand identity redefinition. ONOFFON is reaffirmed as essential component of Eonminu.
  • Curatorship, inventory, and valuation of intangible assets.
  • This stage includes includes graphic identity redesign for ONOFFON.
    		•
    Wednesday, March 01, 2023 Official publication of ONOFFON’s renewed brand identity.
  • Updated visual system published via Eonminu platform.
    		•
    Monday, July 17, 2023 Act of Functional Appropriation, Sovereign Adscription, and Operational Legitimization of commercial assets of the ONOFFON brand.
  • Publication corresponds to this official document.
    		•
    Saturday, September 16, 2023 UPDATE: Se publica re-edición del Re-edited first summary video on ONOFFON’s process, created by Mauro Rojas in 2013. This material is shown in the class 'Branding & Brand Communication'.
  • The renewed distinctive signs of ONOFFON are applied on this documentary video.
  • Presented as case study to FEP program participants in March 03, current year.
    		•


    5. Strategic Observation

    The evolution of ONOFFON®’s symbols, narratives, methodologies, and structures does not invalidate prior versions. Each community intervention, artistic publication, identity design, visual expression, or territorial action becomes part of the system’s living symbolic catalog — recognized as a functional manifestation of its sovereign, investigative, and creative identity.

    ONOFFON® is acknowledged as a foundational infrastructure for patrimonial, communal, and symbolic legitimization within systems such as Kidoto®, Eonminu®, and the JCA cultural ecosystem. Its identity transcends conventional institutional or artistic categories: it is organizational, territorial, and operational — projecting itself as a supraterritorial lab for sociocultural activation, with living traceability since 2010.


    VI. BRAND SEGMENTATION

    Interest Public. ONOFFON® addresses rural communities, social researchers, cultural institutions, purpose-driven designers, educational platforms, and institutional allies who recognize heritage as a pillar of regenerative development.

    General Target Audience. Its infrastructure functions as a system for applied research, creative intervention, and symbolic activation — articulating ancestral knowledge, contemporary practice, and sovereign organizational models.

    Community leaders, cultural activators, symbolic thinkers, heritage managers, social designers, and institutions committed to:

  • Empowering intellectual rights and cultural memory.
  • Artistic intervention labs and community design practices.
  • Rural ecosystems with operative symbolic infrastructure.
  • Curatorial production with socioeconomic traceability.
  • Supraterritorial integration in cooperation and development networks.

    • Specific Segments

    Segment Characteristics Needs Addressed by the Brand
    Rural communities with historical legacy Communities with living culture facing structural lag. Participatory diagnosis, symbolic empowerment, economic activation, territorial documentation.
    Social researchers and purpose-driven designers. Professionals studying community dynamics and projecting solutions. Operational intervention framework, symbolic legitimization, curatorial content.
    Cultural institutions and curatorial platforms Entities promoting heritage art, symbolic education, and cultural rights. Collaborative models, institutional narrative, sovereign artistic identity.
    Community educators and territorial promoters Pedagogical actors integrating art, history, and local economy. Activating content, replicable structure, sovereign documentation of processes and outcomes.
    Ethical investors and rural development hubs Strategic allies supporting cultural-purpose projects with living traceability Verifiable ecosystems, international projection, symbolic impact, jurisdictional legitimization.



    VII. IMAGES: BRAND IDENTITY, ISOTYPE ADAPTABILITY, GRAPHIC CONSTRUCTION, ARTISTIC CREATION, NATIONAL AND INTERNATIONAL EVENTS, CHROMATIC SYSTEM

    The ONOFFON® brand features a graphic identity system with high compositional recursion, freely combining its graphic components, chromatic system, and complementary symbols. This section integrates a display of images as evidence of use, incorporating each component that forms part of the brand system’s development since its inception.

    1. BRAND IDENTITY: Core Components

    The application of ONOFFON’s visual and sonic components is governed by three pillars: logotype, isotype, and commercial motto, reinforced by the plasticity in color usage and alternate compositions.

    It is important to emphasize that the commercial motto “Reactivating culture” functions not only as a slogan, but as a macro-functional concept representing ONOFFON’s presence in the social sphere to promote individual and community initiative.

    1a. Visual Identity
    Demonstration of visual identity application through three composition types:
    (1) Base logotype with official brand colors printed on white;
    (2) Alternate logotype composition with commercial motto, printed on medium gray;
    (3) Imagotype combining logotype and primary isotype, with official colors printed on dark gray.
    BASE LOGOTYPE ALTERNATE LOGOTYPE IMAGOTYPE
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand ONOFFON — Official logotype of the ONOFFON brand with color application over white background, created by Mauro Rojas in 2018 and ratified in 2023.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand ONOFFON — Official logotype of the ONOFFON brand with color application in alternate composition including commercial motto, printed over medium gray background, created by Mauro Rojas in 2018 and ratified in 2023.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand ONOFFON — Official imagotype of the ONOFFON brand with color application in alternate composition including commercial motto, printed over dark gray background, created by Mauro Rojas in 2018 and ratified in 2023.


    1b. Core Components of Visual Identity
    ONOFFON uses the following sonic, textual, and graphic components as its primary visual identity. These components are used both together and independently:
    Logotype Primary Isotype Commercial Motto
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand ONOFFON — Official logotype of the ONOFFON brand in positive monochromatic print, created by Mauro Rojas in 2018 and ratified in 2023.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand ONOFFON — Principal official isotype of the ONOFFON brand in negative monochromatic print over medium gray background, created by Mauro Rojas in 2018 and ratified in 2023.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand ONOFFON — Official commercial motto of the ONOFFON brand in negative monochromatic print over dark gray background, created by Mauro Rojas in 2018 and ratified in 2023.


    2. ISOTYPE ADAPTABILITY

    ONOFFON implements a symbol system that prioritizes one isotype but allows symbolic plasticity by incorporating a secondary isotype, depending on context and purpose within the system.

    Below are several color-applied versions, predominantly orange, showing the primary isotype in three applications and one sample of the secondary isotype:

    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand ONOFFON — Principal official isotype of the ONOFFON brand in negative print, white over the brand’s official orange background, created by Mauro Rojas in 2021 and ratified in 2023.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand ONOFFON — Principal official isotype of the ONOFFON brand printed in white, orange-yellow and gray over orange background, with application of the brand’s official colors, created by Mauro Rojas in 2021 and ratified in 2023.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand ONOFFON — Principal official isotype of the ONOFFON brand in positive print over white background, with application of the brand’s official colors, created by Mauro Rojas in 2021 and ratified in 2023.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand ONOFFON — Alternate official isotype of the ONOFFON brand in positive print over white background, with application of the brand’s official colors, created by Mauro Rojas in 2021 and ratified in 2023.


    3. GRAPHIC CONSTRUCTION: Digital Art, Textile Patterns, Editorial Design, Digital Functionality

    ONOFFON incorporates a diverse catalog of graphic creations, including compositions inspired by archaeological artifacts, textile design patterns, editorial materials to promote its production, and visual identity components applied with liquid criteria for digital content.

    A sample of these creations is included below:

    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand ONOFFON — Digital artistic creation with graphic pattern composition inspired by features of archaeological artifacts, created by Mauro Rojas in 2012.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand ONOFFON — Digital artistic creation with graphic pattern composition inspired by features of archaeological artifacts, created by Mauro Rojas in 2015.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand ONOFFON — Digital artistic creation with pattern composition inspired by features of archaeological artifacts, developed for textile application, created by Mauro Rojas in 2012.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand ONOFFON — Portfolio covers compiling the development of the ONOFFON system, editorial product created by Mauro Rojas in 2016, published in limited edition printed format and also published on digital platforms.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand ONOFFON — Evolution of the brand’s isotype with sequence sample for liquid or animated application, along with graphic symbols for use on web platform, created by Mauro Rojas in 2012 and published in 2013.


    4. ARTISTIC CREATION: Performance, Costume Design, Object Art, Textile Application, Applied Research, Creativity Workshops

    The ONOFFON® brand incorporates a series of works created through artistic development laboratories implemented between 2011 and 2021. These include performing arts, visual art, object art, graphic research files, textile applications, and other creations.

    Below is a series of photographs and images showcasing these assets, from which Mauro Rojas reserves the right to generate new derivative works:

    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand ONOFFON — Princesa de Ají interprets the character brought to life in the performance Al-Khemia, in a photo session by Jorge Luis Gaibor from NESTA studio, during a rehearsal held at the Nahim Isaías Museum; work created and directed by Mauro Rojas in 2015
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand ONOFFON — Art-object inspired by clay figurines from archaeological reserve, made with fabric and acrylic paint, artwork part of a collection created by Mauro Rojas in 2012.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand ONOFFON — Beaded embroidery applications for artistic costume design with museographic criteria, inspired by archaeological features; work created by Mauro Rojas between 2011 and 2013.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand ONOFFON — Study boards with silhouettes illustrating features and objects from archaeological reserve, study developed by Mauro Rojas in 2013 for reinterpretation and creative reinvention, for later creation of artworks and contemporary designs.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand ONOFFON — Figure made with a combination of clay and papier-mâché, modeled by one of the participants of the creative workshops shared by Mauro Rojas with residents of the Juan Montalvo commune, in the province of Santa Elena, Ecuador, in August 2011, as part of applied research activities of ONOFFON with interventions in rural areas.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand ONOFFON — Collage of images summarizing the outcome of creative workshops shared by Mauro Rojas with residents of the Juan Montalvo commune, Province of Santa Elena in Ecuador; this sheet was used in the pitch presentation by Mauro Rojas of the ONOFFON project in the DISEÑO SIN FRONTERAS space at the Latin American Design Meeting, event organized by the Universidad de Palermo, in Argentina, July 2015.


    5. NATIONAL AND INTERNATIONAL EVENTS: Promotional Materials for Artistic Presentations and Conferences

    Mauro Rojas has presented the ONOFFON® system at various events related to art, design, and entrepreneurship in Guayaquil, Quito (Ecuador), and Buenos Aires (Argentina).

    Some promotional pieces were designed by the host institution’s communication teams. Below is a sample of advertising materials distributed on social platforms:

    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand ONOFFON — Promotional piece announcing the presentation of the ONOFFON platform by Mauro Rojas at Project Room, programmed by the Arte Actual Gallery of FLACSO Quito, for September 18, 2013.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand ONOFFON — Promotional piece announcing the presentation of the performance Al-Khemia at the Casa de la Cultura Núcleo del Guayas theater, programmed within the June Fragments festival for June 19, 2015.
    Eonminu — The Brands Laboratory — Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand ONOFFON — Promotional piece announcing the presentation of the ONOFFON platform by Mauro Rojas, programmed by the Universidad de Palermo for Thursday, July 31, 2015.


    6. CHROMATIC SYSTEM: Codes and Application

    ONOFFON® implements a color palette used in both flat printing and gradient combinations, with flexible and recursive visual criteria depending on context, conceptualization, development, strategic decisions, and commercial implementation. Expressed in hexadecimal codes, the brand’s official colors are: #ffaa00, #ff2828, #960000, #2d1a0d.

    #ffaa00 #ff2828 #960000 #2d1a0d


    VIII. EVIDENCE OF USE

    To verify the functional use of brand resources in the digital sphere, the following platforms are listed as official communication channels, including portfolios and other official publications:

    1. OFFICIAL CHANNELS

    PLATFORM URL OBSERVATION
    Jurisdictional Platform
  • https://www.eonminu.biz
  • https://es.eonminu.biz
    		•  —
    Youtube www.youtube.com/@onoffonsocial —
    Issuu issuu.com/onoffoncultura —
    Tumblr www.tumblr.com/onoffoncultura —
    Behance www.behance.net/onoffoncultura —
    Pinterest www.pinterest.com/ONOFFONcultura —
    Linkedin www.linkedin.com/showcase/onoffonsocial —


    2. PORTFOLIOS

    DOCUMENT URL OBSERVATION
    SUJUN BOOK INSPIRACIÓN ANCESTRAL: https://issuu.com/maurorojas/docs/sujun2018_resb —
    PORTFOLIO 2016 https://issuu.com/maurorojas/docs/onoffon_portafolio1__maurorojas_ —
    PORTFOLIO 2019 Spanish Version: https://issuu.com/onoffoncultura/docs/onoffon_portafolio2019
    English Version: https://issuu.com/onoffoncultura/docs/onoffon_portfolio2019    		 —



    IX. FUNCTIONAL APPROPRIATION CLAUSE

    It is hereby declared that the ONOFFON® system, whether registered with state systems (SENADI, WIPO, or other institutions worldwide) or not, is functionally appropriated by its sovereign creator and adscribed to the Autonomous Capital Jurisdiction – ACJ, integrating all components declared in this document, as well as any intervention, research, publication, symbolic content, or action linked to the ONOFFON® process issued through official channels under the direction of Mauro Rojas.

    Any prior registration in external systems is considered null regarding authority over its use, interpretation, regulation, or oversight, and is recognized only as public usage precedent, not as a source of legitimacy.

    This functional appropriation has no expiration date, is declared supraterritorial, and operates with neutrality toward any conventional, state, or transitional system.


    X. SOVEREIGN ADSCRIPTION CLAUSE

    The ONOFFON® system is formally adscribed to the Living Legal System of the Autonomous Capital Jurisdiction – ACJ, under the principle of functional neutrality and supraterritorial protection.

    ONOFFON® is recognized as part of the symbolic, investigative, and sovereign community infrastructure of the JCA ecosystem, and is integrated into the Jurisdictional Archive as a symbolic, operational, and doctrinal asset.

    This adscription has permanent and operational effects within the JCA’s Living Legal System, without temporal, territorial, or institutional restriction, and constitutes an imperishable document of functional, symbolic, and sovereign community legitimization.


    XI. CLOSURE

  • This action does not seek recognition.
  • This act is not subordinated to external systems.
  • This act is activated by consciousness, structured by will, and executed through sovereignty.


    • Signed in full sovereign awareness,

    Mauro Rojas
    Living Sovereign Man / Founder and Architect of the Autonomous Capital Jurisdiction – JCA
    https://www.maurorojas.com


    📅 Document issued on July 07, 2023
    ✅ Officially declared with legal effect on July 17, 2023 [18:31 UTC+0]

  • 🌐 This jurisdiction is currently in doctrinal consolidation phase toward its definitive form. Its public activation and proclamation will be carried out in accordance with planning guidelines.
  • 🔒 This document is part of the Autonomous Capital Jurisdiction (JCA) and is published in accordance with the principle of progressive visibility and anticipatory legal self-determination. Its technical integrity will be verified through SHA-256 digital hash registration in the document shielding section.

    • Extended Traceability Clause and Document Updates
  • Any updates integrated into the Functional Traceability section are recognized as legitimate extensions of the declared system, issued under the principle of progressive visibility without altering the original version of this document. These insertions may include subsequent actions, operational complements, or necessary technical corrections resulting from ongoing review.
  • Such integrations are not considered adulterations of information, but reflect a sovereign practice of continuous documentation, inherent to the Living Legal System of the Autonomous Capital Jurisdiction – JCA. Any omitted events in the original version may be incorporated as verified updates, provided they are issued through authorized channels under the direction of the sovereign creator.
  • This clause safeguards the legitimacy of the technical and operational narrative, reaffirms the living traceability of the system, and enables the evolutionary registration of milestones as its functional activation consolidates.

    • Eonminu — The Brands Laboratory — Cover featuring symbols and seals of the Autonomous Capital Jurisdiction – JCA, publishing the Act of Functional Appropriation, Sovereign Adherence, and Operational Legitimation of Commercial Assets of the Brand ONOFFON.
    © Mauro Rojas
    🔐 Document protected by SHA-256 hash
    ★JCA — All rights reserved. {alertInfo}
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    Mauro Rojas

    Business Mentor & Brand Constructor. Founder & CEO of Eonminu® Brands Laboratory™ • Founder of the Association of Entrepreneurs of Ecuador • Creator of ★ACJ.

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