ONOFFON™ Pitch at Diseño Sin Fronteras

Mauro Rojas presented the ONOFFON™ project at DISEÑO SIN FRONTERAS, in Argentina.

Mauro Rojas, Founder and CEO of Eonminu®, presented the ONOFFON™ project at the Pitch Sessions of DISEÑO SIN FRONTERAS, an event that brings together the entrepreneurs of the Latin American Design Meeting at the Faculty of Design and Communication of Universidad de Palermo, in its Mario Bravo St. venue last week.

Learn more about the ONOFFON™ project here:

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In this presentation, Mauro Rojas briefly shared moments of the research process developed in the Juan Montalvo Commune of Santa Elena Province, in Ecuador, with the art-therapy and plastic creativity workshops, ONOFFON™ first social activities in rural environments.

This was a great opportunity to highlight the social commitment of the project, connecting with the ancestral spirit of rural communities to observe the needs that remain hidden in the collective unconscious, knowing the conflicts in a subtle way through creative exchange.

Mauro Rojas presented the artworks made by the workshop participants, a fundamental piece to evaluate the social contribution of the project.

The creative activities were the highlight, prior to the connection with the results of these workshops, which were later integrated into the research on features of archaeological pieces of ancient civilizations in Ecuador, thanks to the collaboration of the experts in charge of the Archaeology Reserve of the MAAC - Museum of Anthropology and Contemporary Art.

This intervention corresponds to a process in progressive construction, the first part of which was shared at the conference Design as a discipline and tool for sociocultural development presented also by Mauro Rojas at the same meeting, in 2013.

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At the end of the presentation, Mauro Rojas presented the artworks made by the workshops atendees, essencial piece to evaluate the social contribution of the project. Likewise, a preview of art pieces created from this process were shown as a vision of what is planned for ONOFFON™.

Given the conditions of ONOFFON™ evolution, this participation made it possible to measure the public's reception, which was quite gratifying, and to observe its possible impact through exchange with other creators.

→ Project: ONOFFON™
→ Author/Speaker: Mauro Rojas
→ Event: DISEÑO SIN FRONTERAS
→ Event: Latin American Design Meeting
→ Venue: Universidad de Palermo, Buenos Aires, Argentina.
→ Content production: Eonminu®
→ Year: 2015 {alertInfo}