Zaida Freire Dancestudio

Brand identity and business stationery for Zaida Freire Dancestudio

Mauro Rojas, Founder and CEO of Eonminu®, has created an ambitious brand identity and brand concept for Zaida Freire Dancestudio, enhancing the strengths developed through her performing career, her personal brand and the artistic offer from her school.

Integrating the spirit of all the styles taught at Zaida Freire's academy and the chromatic intensity used in Zaida's stage attire, Mauro Rojas applied graphic attributes to the construction of the isotype concept that stand out for their inspiration in the energy of Arab culture.

The isotype created for Zaida Freire Dancestudio achieved a functional efficiency that can be effectively exploited in the brand's commercial strategy.

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The isotype achieves a level of graphic efficiency that gives the business of Zaida Freire an autonomous spirit, with the capacity to be highly used in the creation of advertising communication, set design for plays and creation of scripts for new stories, opening a wide range of commercial opportunities.

→ Client: Zaida Freire Dancestudio
→ Execution: Brand identity concept, Logo design, Business stationery.
→ Communication design: Mauro Rojas
→ Graphic production: Eonminu®
→ Year: 2011 {alertInfo}