Brand system and commercial identity for the dance academy Zaida Freire Dancestudio


An ambitious brand identity system was created for the academy of the dancer Zaida Freire, enhancing the strengths developed through her performing career, her personal brand and the artistic offer from her school.


Brand identity created for Zaida Freire Dancestudio


Integrating the spirit of all the styles taught in her academy and the chromatic intensity used in her stage clothing, we applied graphic attributes that, above all, stand out for their inspiration in the energy of Arab culture.


Business stationery integrated into the brand system instruments


The isotype achieves a level of graphic efficiency that gives the business of Zaida Freire an autonomous spirit, with the capacity to be highly used in the creation of advertising communication, set design for plays and creation of scripts for new stories, opening an interesting range of commercial opportunities.



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→ Client: Zaida Freire Dancestudio
→ Communication design: Mauro Rojas
→ Graphic production: Eonminu®
→ Year: 2011