Zaida Freire: poster #1

Official poster for Zaida Freire Dancestudio

Zaida Freire commissioned Eonminu® to design advertising materials for the launch of a new season of classes at her dance academy, offering courses of Arabic dance, Flamenco, Ballet, Hip-Hop, and Jazz.

The development of the commercial identity for the Zaida Freire dance academy had an interesting process that began with this first poster, taking as an essential input the isotype already created in Eonminu®, injecting an atmosphere of magical dreaminess, like those stories that have historically moved the Human Spirit through artistic disciplines around the world.

Zaida Freire, being the protagonist of this story, taking as a reference the influence she has on the community that supports her, is precisely the protagonist of the poster, a reference that inspires her students to invest their time and energy in making their dreams come true.

With this symbol occupying the center of the message, a color system was added that increases the appeal for the moment, a character with cinematic inspiration. With the original illustration, two products were created: the main poster and a banner for use in indoor events.

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These advertising pieces allowed Zaida Freire Dancestudio to find its own way to communicate its business, sharing her values with authenticity, differentiating her academy from other schools and injecting new attributes into her artistic portfolio, further strengthening her trajectory and credibility already forged.

→ Client: Zaida Freire Dancestudio
→ Execution/Project: Poster design, Banner design, Illustration.
→ Communication design: Mauro Rojas
→ Graphic production: Eonminu®
→ Year: 2011 {alertInfo}