Poster for promoting the Zaida Freire dance academy
Zaida Freire commissioned Eonminu® to design advertising materials for the launch of a new cycle of classes at her Zaida Freire Dancestudio academy, offering courses of Arabic dance, flamenco, ballet and jazz.
 |
| The graphic development is based on the concept of the brand isotype, also created in Eonminu®. |
The development of the commercial identity for the Zaida Freire dance academy had an interesting process that began with this first poster, taking as an essential input the isotype already created in Eonminu®, injecting an atmosphere of magical dreaminess, like those stories that have historically moved the Human Spirit through artistic disciplines around the world.
 |
| Original poster promoting the launch of new courses at Zaida Freire Dancestudio |
Zaida Freire, being the protagonist of this story, taking as a reference the influence she has on the community that supports her, is precisely the protagonist of the poster, a reference that inspires her students to invest their time and energy in making their dreams come true.
With this symbol occupying the center of the message, a color system was added that increases the appeal for the moment, a character with cinematic inspiration. With the original illustration, two versions for advertising use were prepared: the main poster and a banner for use in indoor spaces.
 |
| Version of the poster in banner format |
These advertising pieces allowed Zaida Freire to find her own path for her business' communication, sharing her values with authenticity, differentiating her academy from other schools and injecting new attributes into her artistic portfolio, further strengthening her trajectory and credibility already forged.
