Exploradores del infinito

EXPLORADORES DEL INFINITO is a creativity workshop aimed at children, created for the crónica imaginaria™ project.

The EXPLORADORES DEL INFINITO workshop by crónica imaginaria™, produced together with the Soul Comunicaciones agency, was successfully held in the Conciencia Positiva space in Guayaquil, from November 12 to December 10 this year.

The workshop was aimed at children, in sessions that included individual and group activities to enhance the participants' skills, in episodes that were active every Saturday.

The children who assisted the workshop developed their skills with freedom to express themselves, with the material they prefered.

The activities of each session invited the children to participate spontaneously, with the purpose of guiding them in their self-discovery, connecting with their most honest abilities, focusing on taking their own ideas in meditation sessions, to bring them to reality using the material with whom they feel most close.

The workshop activities escalated from making sketches to give order to an abstract idea, to organizing stories creating three-dimensional works. Paper, colored pencil, tempera, plasticine, cardboard were used, and the collage was very well applied by the children in their creations.

EXPLORADORES DEL INFINITO attracted the attention of a sector of the art community and independent media in Guayaquil, so we took our time to share our motivations.

A series of posters and advertising publications were designed to promote EXPLORADORES DEL INFINITO on digital platforms.

We developed the content taught in the workshops and the comprehensive communication of the event, from advertising design, the brand presence on digital platforms for crónica imaginaria™, the creation of graphic symbols and the macro structure of the workshop.

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In alliance with Soul Comunicaciones, agency that was in charge of the production of the event, we achieved cohesion in digital communication during the weeks that the workshop lasted, enhanced with the short videos created by Maru Moscor for the crónica imaginaria™ account on Instagram, every workshop session.

The participating children found in this workshop a space to make new friends, enjoying at the end with an exhibition of their art in a party environment.

Since this workshop, the community activities that promote leadership development and creativity that make up the crónica imaginaria™ offer are endorsed by the ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR™, a decision that was made with the purpose of promoting the development of the individual and harmonious productivity of the new generations.

→ Event: EXPLORADORES DEL INFINITO workshop
→ Instructor: Mauro Rojas
→ Coordination: Maru Moscor
→ Advertising design and content creation: Eonminu®
→ Production and video content for Instagram: Soul Comunicaciones
→ Venue: Conciencia Positiva, Guayaquil, Ecuador.
→ Year: 2022 {alertInfo}