ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR™

Development of the brand identity and commercial communication system for the ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR™

The ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR™ is a non-profit organization created to build the official community of autonomous entrepreneurs boosted from Ecuador, committed to a strong socioeconomic purpose and an ambitious international projection.

The ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR™ was founded in March this year by Mauro Rojas, CEO and Founder of Eonminu®, the brand identity system created for this Organization was developed between December 2019 and March 2020, also performed by Mauro Rojas.

The brand identity system created for the ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR™ has a fairly extensive development process, in parallel with the construction of the Organization's portfolio, progressively generating the value proposition of its commercial system through the design of its offer.

Concentration and focus was placed on the symbolic structure of the brand, placing special attention on the graphic, conceptual and textual aspects, achieving a communication standard that integrates commercial slogan, graphic abstraction and micro and macro conceptual components, for the design of executive communication, training spaces and advertising.

Diverse compositions were integrated as social and training badges, components that highlight the motto of the Organization.

The brand isotype is the result of combining several aspects linked to the purpose of the Organization: economic development, community integration, commercial evolution, higher education, a criterion that was connected with symbolism of spiritual development.

This isotype, working in conjunction with the logo, gives shape to the abstract icon that opens the doors of opportunities built in the Organization. The symbol was tested in various application variations, including gradients and textures.

The official motto Caminando juntos, avanzamos mejor (Walking together, we move forward better) was created to integrate the community in the social development purpose of the Organization in all its activities.

Moneda Maestra (Master Currency) is the name of the isotype created for the ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR™.

The abstraction used to build the brand symbol has flexible and disruptive usability to formulate composition variants in advertising communication and instruments of the brand, it constitutes the guiding component in the creation of graphic identity for the products that make up the portfolio of the ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR™

→ Project: Brand identity, Brand system development
→ Client: ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR™
→ Communication design: Mauro Rojas
→ Graphic production: Eonminu®
→ Duration: 2019 - 2020 {alertInfo}