Kidoto™
Development of brand identity system and packaging design for Kidoto™, a business model from the Eonminu® portfolio.
Kidoto™ is a fashion, art and crafts brand created by Mauro Rojas in 2013, as one of the products generated and developed at ONOFFON™, the Eonminu® economic and sociocultural development incubator.
The Kidoto™ logo was designed in an authentic way, without using typographic fonts, and is the result of analyzing the features of more than 88 pieces from the Archaeological Reserve collection of the MAAC - Museo Antropológico y de Arte Contemporáneo, in Guayaquil, Ecuador.
Kidoto™ is one of the first projects developed through ONOFFON™ that began to take shape based on its original approach connected to Ecuadorian ancestral cultural heritage.
The process of this development is extensive and was possible thanks to the openness and collaboration of the officials of the Archaeological Reserve of the MAAC - Museo Antropológico y de Arte Contemporáneo, an opportunity that allowed the analysis of graphic impressions by application of pigment and incisions present in a variety of vessels, bowls and other objects.
This development covers the design of advertising material, labels, executive cards, and packaging models that were created for certain products.
Ancestral inspiration was rigorously used in the graphic treatment developed for Kidoto™, starting from its name, created with an arbitrary combination of words that have their origin in Tsafique, a Barbacoan language still in use by the Tsáchilas, an indigenous community that lives in the Tsáchilas Province, located between the Coast and Sierra regions of present-day Ecuador.
The brand isotype plays an important role as symbolic protection on the front areas of packaging, and in the creation of accessories as a product.
Kidoto™ remains in development in other areas such as advertising communication, the web platform, product design and development, the business model, and all aspects of the business system to implement its commercial operation, oriented towards the export of its offer.
→ Product: Kidoto™
→ Author: Mauro Rojas
→ Execution: Brand identity design, Business Stationery, Packaging design.
→ Communication design: Mauro Rojas
→ Product development and Graphic production: Eonminu®
→ Duration: 2013-2016 {alertInfo}
