Prodental Care

Logo design for Prodental Care, a dental treatment studio in Guayaquil, Ecuador.


René Rojas, owner of the Prodental Care dental company, commissioned Eonminu® to develop the visual identity for his company to enhance the implementation of its business model.

Isotype created by Mauro Rojas for Prodental Care, with graphic production by Eonminu®.

The visual identity of Prodental Care was developed in parallel with the design of its official business card.

Main version of the logo created by Mauro Rojas for Prodental Care, with graphic production by Eonminu®.

For the construction of the isotype, a component that stands out at first glance, the use of negative space was taken advantage of, adding symbolic qualities regarding the layers of progressive improvement that this type of procedures have for the benefit of the client's dental health.

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Alternate prints of the isotype created by Mauro Rojas for Prodental Care, with graphic production by Eonminu®.

The criterion applied on this graphic development is oriented towards the creation of commercial instruments, as an alternative to expand and enrich the brand portfolio with a long-term vision, progressively adding components such as signage, company clothing, among others.




→ Client: René Rojas
→ Company: Prodental Care
→ Communication design: Mauro Rojas
→ Graphic production: Eonminu®
→ Year: 2016 {alertInfo}