FEP™

Brand identity for FEP™ or FORMACIÓN EJECUTIVA PERMANENTE™, training program of ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR™.

FORMACIÓN EJECUTIVA PERMANENTE™, also known as FEP™, is a business training program of the ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR™, launched to the public in April 2023, and for which we developed the visual identity. FEP™ is a digital educational product that is developed in a cycle of private and group classes for each annual season.

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The graphic components of the visual identity of FORMACIÓN EJECUTIVA PERMANENTE™ are used with the purpose of nourishing the content created with symbolic formulation, fundamental aspect since the FEP™ information is constructed from real experience by the instructors of the program, an educational product created with genuine information.

The logo and isotype created for FEP™ were tested with diverse color applications, including gradients, in editorial and audiovisual products.

Although FEP™ is an educational product developed in digital mode, all components of the visual identity system have usability for both digital and printed material, progressively applied as the training development planned for the ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR™.

→ Product: FORMACIÓN EJECUTIVA PERMANENTE™ / FEP™
→ Client: ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR™
→ Execution: Brand development, Brand identity design, Logo design.
→ Communication design: Mauro Rojas
→ Graphic production: Eonminu®
→ Year: 2023 {alertInfo}