ES LO QUE HAY!™

Brand identity design for ELQH!™, digital media from the ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR™ portfolio.

To boost the brand presence of the ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR™, we developed ES LO QUE HAY!™, also named ELQH!™, an autonomous digital media to fortify the information on entrepreneurship in Ecuador, to build leadership of the Organization in this area, with a long-term vision and international projection.

The logo created for ELQH!™ had a process that spanned from June 2021 to March 2023, in accordance with the evolution of the space on digital platforms.

The pilot season was broadcast through the official account of the ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR™ on Facebook, presented by Maru Moscor and Mauro Rojas, with Martín Peña and Kevin Fernández as interviewed guests, prominent actors and producers of the autonomous performing arts movement in Ecuador.

EXPERIENCIAS DE ARTE Y COMERCIO, a 4-episode series, brought together outstanding experts during the pilot season of ELQH!™.

Having granted endorsement to the Almanaque de Cuerpos meeting, whose fourth edition took place from July 15 to 17, 2021, the EXPERIENCIAS DE ARTE Y COMERCIO series was scheduled to talk with specialists in independent stage production in Ecuador, among them: Martín Peña, Carolina Pepper, Kevin Fernández, Jenny Carvajal, and also receiving the artists who participated in Almanaque de Cuerpos 4.

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Maru Moscor occupies the position of host of ELQH!™ since its inception, receiving prominent experts from various sectors of the industry, both nationally and internationally.

The ELQH!™ logo, built from the concept of a pop-art sign, was progressively subjected to diverse variations for its application in multiple media, both digital and printed products.

Once ELQH!™ brand identity was finally defined, product development was destined for construction behind closed doors, until a suitable date was available for the launch of its renewed presence as digital media, which will be announced through the official website and digital channels of the ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR™.

→ Product: ES LO QUE HAY!™ / ELQH!™
→ Client: ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR™
→ Execution: Brand development, Visual identity, Logo design.
→ Program Host: Maru Moscor
→ Agenda: Soul Comunicaciones
→ Communication design: Mauro Rojas
→ Product development Graphic production: Eonminu®
→ Duration: 2021-2023 {alertInfo}