Una hoja en blanco

Production of advertising video to promote the commercial development campaign for the series of sketchbooks by Mauro Rojas®

We created the advertising video Una hoja en blanco (A blank sheet) to promote the Mauro Rojas' series of limited edition artistic sketchbooks in a commercial development campaign taken to digital platforms.

The video UNA HOJA EN BLANCO was filmed in public spaces in Guayaquil, highlighting natural areas as a tribute to genuine inspiration in the creative process.

The production of this video and other advertising pieces was developed in parallel with Mauro Rojas' participation in the Innova y Emprende commercial fair, organized and produced by the company Ferias 360 as a 3D event on web platform.

These activities were part of the digital communication campaign for commercial development of Mauro Rojas' limited edition sketchbooks.

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A series of phrases to highlight the values promoted by the Mauro Rojas' limited edition sketchbooks was created to integrate every aspects of this campaign, combined all together in his digital stand on the Innova y Emprende entrepreneurs' web fair.

The construction of language focuses on the creation of mottos that provoke the flight of imagination as a premise for putting ideas on paper, capturing that original impulse to connect it with the product.

Photographer Freddy Cruz was part of the production, who was in charge of the recording sessions. This development injected a renewed impulse to explore new alternatives to build value for the product and the brand, identifying singular resources to bet on future launches.

→ Video: 'Una hoja en blanco'
→ Execution: Advertising on digital platforms, Commercial development.
→ Brand/Product: Mauro Rojas® / limited edition artistic sketchbooks
→ Camera: Freddy Cruz
→ Multimedia production: Eonminu®
→ Year: 2018 {alertInfo}