Zaida Freire: poster #3

Poster design to promote the new season of Zaida Freire Dancestudio courses

To promote a new cycle of dance courses and preparing for the start of its annual training season, Zaida Freire Dancestudio commissioned Eonminu® to design the poster to distribute its promotional campaign in physical spaces as well as on its digital channels.

Mauro Rojas created an illustration as the axis of the poster, taking as an iconic energy the live dance execution by Zaida Freire in open-air performance, also taking that spirit of freedom to genuinely label the offer that the advertisement promotes, integrating titles created by hand to announce the dance styles taught at her academy.

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The color palette takes advantage of the warm diversity with medium pastel tones, highlighting in contrast the labeled titles in which cold colors are used, and overall, the poster has a fairly harmonious color scheme, distinguishing the commercial information with precision.

→ Client: Zaida Freire
→ Execution: Poster design, illustration.
→ Communication design: Mauro Rojas
→ Graphic production: Eonminu®
→ Year: 2014 {alertInfo}