Ni es cielo ni es azul

Development of graphic identity and advertising design for dance event NI ES CIELO NI ES AZUL

NI ES CIELO NI ES AZUL is a contemporary dance event produced and directed by Carolina Pepper, that performed a micro tour of presentations in public squares and theaters of Guayaquil, in October and November this year.

One of the main performances of NI ES CIELO NI ES AZUL took place at the Alianza Francesa theater in midtown Guayaquil, with six artists on stage.

Inspired by a diversity of literary works, Carolina Pepper created this event to connect the proposal of autonomous artists, both in language, execution and format. Mauro Rojas designed a graphic language that built a new story, a renewing emblem, taking sculptural symbolism to highlight the self-sufficient craft, perpetuated by the self-recognition of its own value with promising vision.

Mauro Rojas designed the brochure with the program of presentations and the advertising piece that was published in the newspaper El Telégrafo.

NI ES CIELO NI ES AZUL managed to exceed the public's expectations, which prompted Carolina Pepper to take the format to other spaces in Guayaquil.

The graphic development highlighted the illustration as a symbolic piece with agile application in various communication pieces, which helped meet the production objectives thanks to advertising adaptability.

→ Client: Carolina Pepper
→ Project/Event: NI ES CIELO NI ES AZUL
→ Execution: Poster design, Illustration, Brochure design, Advertising design.
→ Communication design: Mauro Rojas
→ Graphic production: Eonminu®
→ Year: 2008 {alertInfo}