OUTSIDERS™
Brand identity development for OUTSIDERS™, a leadership initiative from the ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR™ portfolio.
OUTSIDERS™ is a socioeconomic leadership initiative that is part of the portfolio of the ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR™, created to mobilize the community around issues related to entrepreneurship and civil development. We designed the visual identity, business stationery, and merchandise for this initiative.
The OUTSIDERS™ logo was created to be applied over a wide range of variations
The first meeting of this initiative is UNA COMUNIDAD BRILLANDO, a pilot event developed in the context of the creation of the ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR™. This event is produced together with the Soul Comunicaciones agency, directed by Maru Moscor, who was in charge of the media tour to promote the meeting.
To promote the OUTSIDERS™ initiative and the event UNA COMUNIDAD BRILLANDO, Mauro Rojas and Maru Moscor connected with the audience of different media, such as Elite Radio, where they were well received by their hosts.{getCard} $type={post} $title={Connection Event}
The application of the OUTSIDERS™ logo was extended to t-shirts and other communication and promotional instruments, such as Prize Tickets, designed to raffle mentoring sessions among attendees of the UNA COMMUNIDAD BRILLANDO meeting.
We promoted the OUTSIDERS™ initiative on Facebookk and Instagram, and designed diverse advertising material, including promotional merchandise.
An isotype was temporarily assigned to the visual identity, a component that was later separated from its composition, leaving prominence to the name of the initiative. The separate isotype of the composition is now part of the Eonminu® assets portfolio.
The development of the brand identity, as well as the production of advertising communication on digital platforms, was carried out as a contribution for the creation and development of the ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR™ brand system and business portfolio.
→ Product/Brand: OUTSIDERS™
→ Client: ASOCIACIÓN DE EMPRENDEDORES DEL ECUADOR™
→ Execution: Brand development, Logo design, Merchandise design.
→ Communication design: Mauro Rojas
→ Graphic production: Eonminu®
→ Year: 2019 {alertInfo}
