Report: Reasentamiento en el PMB

Publication development to promote the Resettlement Program of the PMB at the PREMIO DESTAQUE event

Odebrecht commissioned Eonminu® to develop a publication to promote the Programa de Reasentamiento of the Proyecto Multipropósito Baba (PMB), to participate in the PREMIO DESTAQUE 2007 corporate event, organized in Brazil.

This report highlights the intervention of the social program by the PMB, under the responsibility of Odebrecht from 2006 to 2011.

This publication, like the product created for the Archaeology Program team, corresponds to a report created from scratch, whose purpose was to expose in magazine format the achievements of the Resettlement Plan, a social program to relocate the housing of the inhabitants of the Baba River basin.

This is a social program that was implemented prior to the construction of a mega infrastructure project that generates electricity in the Daule-Peripa dam, which also supports flood control.

Although population resettlement issues are subject to controversy in public opinion due to the alienation of already inhabited lands, and which also has an additional ingredient related to traditions, ancestral heritage and internal migration, the favorable point of this publication was the detailed attention to the human factor, guiding resettlement with cultural and architectural criteria.

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The big plus point of the content is the attention to details such as architectural planning, manpower bonding and other actions incorporated to achieve balance in project implementation, giving robustness to the information.

This editorial development project was executed in record time, which was not an impediment to covering what was strictly necessary to ensure that the work undertaken in the Programa de Reasentamiento del PMB stands out for its values of social/environmental responsibility.

→ Client: Odebrecht
→ Project/Publication: Programa de Reasentamiento en el PMB
→ Communication design: Mauro Rojas
→ Editorial production and graphic edition: Eonminu®
→ Year: 2007 {alertInfo}