Eonminu® was born as a concept when Mauro Rojas decided to merge ancient codes to encrypt them as 'The Path of Eternity', the hyperquantum dimension of The Brands Laboratory.
The sacred act of creation is managed at Eonminu® with broad vision, deep observation, spirit of freedom and high experimentation, developing codes with strong intention and clarity, formulating harmonious functionality that benefits the business world.
The Brands Lab achieves functionality through our highest principles:
autonomĭa
We achieve the principle of AUTONOMY from the power of initiative. Making assertive decisions and executing them intelligently is essential to create new opportunities and bring ideas to life. At Eonminu® we demonstrate this by building our own opportunities, energy that we transmit to our clients with the guidance and support we give them at materializing their valuable mental creations.
virtutem
The power of initiative, wrought with observation and intelligence, guides us to act with VIRTUE: every decision we make, every action we execute, are carried out to build strength and courage. In this way, we generate our own language, which leads us to enhance our brand and those of our clients, provoking every stake holders to connect harmoniously.
virtus verbi
Our actions by virtue strengthen the company, so our word becomes a guarantee. We build POWER OF WORD from our feeling, thinking, observation, attention, intention, listening, voice, writing, action, response capacity, organization, attitude, and solutions; so we weave relationships that generate fruit in business.
communicationis
The power of the word gives breath of life to our communication actions, aimed at generating a safe space, both for the company's collaborators and for our clients, audiences, and relationships. COMMUNICATION is the act of sharing, and we carry out the act of sharing with responsibility, clarity and respect, because it is the value that allows us to place a healthy offer in the market, achieving benefits for ourselves and our clients.
structūra
We carry out our actions in order, we make our best to solve any aspect that is not in order, and consequently, we focus on transmitting that order to our clients. Obtaining and managing an orderly, optimal, clean STRUCTURE allows us to make efficient use of the resources we manage in the company, achieving orderly results for our clients.
mercatus
We understand the MARKETas an environment of human relations, where opportunities are woven through multiple acts of exchange, relationships that must be treated with harmony and responsibility. For us it is important to make the MARKET a safe space, our actions are aimed at giving life to that safe space together with our clients and audience, generating a high value environment.
princeps veritas
By carrying out our actions with order and harmony, we manage to build a reality of high value. This HIGH REALITY applied in business generates a positive impact on civil society, contributing to human development and leaving an everlasting mark, building the legacy of our brand and those of our clients in the long-term, permanently.
